Sanga launches the Sunday Times - Dialog Schoolboy Cricketer Awards

The Dialog 4G-the Sunday Times Schoolboy Cricketer of the Year 2017 was officially launched at the Auditorium of Dialog Axiata at Union Place, Colombo on Wednesday with distinguished invitees making their presence at the event. Sri Lanka's most celebrated and iconic cricketer, Kumar Sangakkara made his presence as the chief guest of the event to kick-start the most looked-forward-for programme that gives due recognition to Under-19 schoolboy cricketers for their performances at school and international games.

Sangakkara, a former Sri Lanka skipper and now a Brand Ambassador of Dialog, is an ardent supporter of junior cricket and is a willing character who imparts his wealth of knowledge of the game, willingly and happily. Representing Dialog Axiata, Rozy Laxana- the Vice President, Group Marketing, Amali Nanayakkarathe Group Chief Marketing Officer, Asanga PriyadarshanaHead of Business, Mobile Communications and Harsha SamaranayakeGeneral Manager, Brand and Media, Group Marketing were present to make the event vibrant. Representing Wijeya Newspapers Udesh Gunathunga- Consultant, Corporate Planning and Director Digital Media and Wijeya Networks, Sujith PathirenneheAssistant General Manager, Brands and Promotions, Ram Pathiravithana- Deputy Editor, Sports and Umair Wolid- Senior Marketing Manager, Content and Digital Media added value to the event with their participation.

The Dialog 4G-the Sunday Times Schoolboy Cricketer of the Year 2017 is now on course with the Most Popular Schoolboy Cricketer contest, under three categories, in progress. The Dialog 4G-the Sunday Times Schoolboy Cricketer of the Year 2017 takes the traditional competition to a higher level with the introduction of digital and social media.