Sunday Times (Sri Lanka)

Wear Your Music With Style: Skullcandy appoints Second Wind Internatio­nal (Pvt) Ltd, as sole distributo­r for Maldives and Sri Lanka

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Founded in 2003 in a chairlift in Park City, Utah, Skullcandy was a brain child of a notorious non-conformer and action sports product mastermind, Rick Alden.

One day as he was hauling to the top of a Park City peak for another powder run, he had to yank out his ear buds from his music player and use them to answer his phone.

That’s when a simple but powerful idea hit him.

What if there were headphones that could seamlessly switch from music to calls? And what if those headphones actually looked as good as they worked?

That idea, on that chairlift, on that day, was the bedrock Skullcandy was built on.

Since then, Skullcandy has cultivated an image of being brash, loud and having a go-getter attitude. To do so, the brand has collaborat­ed with sportspers­ons, singers, actors, musicians and people with an attitude of #StayingLou­d. It has also successful- ly modernised audio and leveled the playing field by making high fidelity affordable and high style attainable.

Skullcandy has firmly planted its flag worldwide, at the intersecti­on of sport, music, youth culture, art, film and fashion, with a simple goal: innovate to solve real problems and democratis­e amazing audio experience­s with quality and style, with a wide assortment of audio products ranging from wired earphones and headphones to state-of-the art wireless earphones and headphones along with Bluetooth speakers.

Skullcandy products are imported and marketed by Second Wind internatio­nal (Pvt) Ltd, who are the sole authorized distributo­r Skullcandy products in Sri Lanka and Maldives.

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