Oliver Impex launches Vijaya Cement for growing construction industry

Oliver Impex (Pvt) Ltd last week launched the latest brand of cement – Vijaya Cement - to the highly lucrative and booming construction market in Sri Lanka. It also marks a special day for India and Sri Lanka as this venture is a collaboration between the two countries, the company said in a media release.

The chief guest at the event was State Minister of National Integration and Reconciliation A.H.M. Fowzie. It was also attended by key stakeholders from the construction industry and distributors from around the island.

Mohamed Saly Mohamed Faris, Director of Oliver Impex said that their main aim is not to compete but to fill the vacuum which currently exists in the market.

At the event, the website of Oliver Impex ted was also launched by Ramesh Babu, First Secretary (Economics and Commercial), Indian High Commission of Sri Lanka.

Oliver Impex, a diversified importer of commodities, decided to venture into the import of cement owing to the drastic increase in demand for this building material over the last few years. In order to facilitate the new venture, Oliver Impex will have its own warehousing, transportation and distribution network to make this product competitive in the market. The company would also make available warehousing solutions in the distributor’s premises as well, it said.

The company responsible for manufacturing the cement was founded in 1935 by Jaidayal Dalmia, while the cement division of Dalmia Cement Bharat Ltd. - India (DCBL) was established in 1939 and enjoys a heritage of over 75 years of expertise and experience.

Dalmia Cement Bharat Ltd is partnering with Oliver Impex to make Vijaya Cement a sought-after product to the local market.