Rewards for PickMe patrons

PickMe, the tech-based taxi hailing start-up continues to be more and more a part of daily transport, especially in Colombo, as it has become a very popular choice among many daily commuters over a short period of 18 months since its launch in June 2015.

PickMe is currently the largest organised taxi platform in the Colombo region serving the transportation needs of a base of over half a million registered users of the PickMe app and a taxi fleet of over ten thousand, including three wheelers, mini cars, cars and vans.

On March 6, PickMe announced a three month loyalty programme for their patrons called ‘PickMe Waasi’ where PickMe merchandise is gifted to 1000 passengers weekly for 14 weeks, a 10,000-rupee shopping voucher is gifted to 100 passengers every month for three months (March, April and May) and one cash prize of Rs. 1 million will be awarded to a lucky winner on June 10 when ‘PickMe Waasi’ is proposed to conclude. There will also be 10 consolation prizes of the grand draw where 10 other lucky passengers will be winning an iPhone 7 each. A certain target number of rides must be achieved against each rewarding level for patrons to be eligible to the draw.

“The targets are very easily achieved by our regular passengers. We designed this program in such a way that by the end of the three months most of our regular patrons would have won at least a few weekly gifts from us. A lot of thought and effort has been put in to the program from the selecting of the gifts to the communications with the passengers, we wanted it to be a personal tribute, representing the true respect we have for our patrons,” says Jiffry Zulfer, PickMe’s CEO.