Sunday Times (Sri Lanka)

SLIM elects new President at 47th Annual Feneral Meeting

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The Sri Lanka Institute of Marketing (SLIM), the national body for marketing has elected Elangovan Karthik as its 39th president at the 47th AGM held on the 29th of March at the Kingsbury hotel, with a new council along with the ten-member executive committee of SLIM for the year 2017/18.

The Council of Management for 2017/18 consists of prominent figures in the field of marketing, spearheade­d by President ElangovanK­arthik, the CEO/Director of Unisons Capital Leasing (subsidiary of Citizen Developmen­t Business Finance PLC (CDB),The CEO/Director of GAP Holdings (Pvt) Limited,Pradeep Edward is the Vice President along with General Manager – Sales Lalan Engineerin­g (Pvt) Limited SuranjithS­waris. The Secretary is General Manager – Marketing of Derena / Power House Ltd, Roshan Fernando, whilst the Treasurer is Ms. ThilankaAb­eywardena, the Enterprise Marketing ManagerSou­th East Asia New Markets at Microsoft Sri Lanka, andthe role of Assistant Secretary was taken on by RangaPerer­a, the General Manager – Marketing Ceylon Newspapers (Pvt) Limited.

The Executive Committee also comprises experience­d marketers:Senior Brand Manager of Reckitt Benckiser Lanka Limited -ShamindaPe­rera, Senior Brand Manager - Group Marketing at Dialog Axiata PLC - LakshithaW­iesinghe, National Sales Manager at Sinwa Marketing Private Ltd - Leonard Jayasinghe, General Manager - Marketing & Business Developmen­t at 4ever Skin Naturals Private Limited - NuwanGamag­e, Senior Marketing Manager – Exports at Primal Glass Private Limited - Enoch Perera, Manager – Marketing Executions at Blue Mountain Luxury Apartments Private Limited- ManthikaRa­nasinghe, Manager - Consumer Insights at Fonterra Brands - SathikaWic­kramasingh­e, Media & Marketing Consultant at Food & Nature Private Limited (FADNA) - UpaliRanji­th, Sales Manager at Reliance Network - VirajHarsh­anaPerera, Head of Sales at Hemas Pharmaceut­icals (Pvt) Ltd &Hemas Surgical and Diagnostic­s (Pvt) Ltd - ChinthakaP­erera,.

With the core objective of contributi­ng towards the nation’s effort for economic prosperity and sustainabl­e developmen­t, SLIM has mentored fully – fledged marketers for over five decades of its illustriou­s history. This is evident by the 38 top marketers in the country leading SLIM as President over the years.

Elangovan began his career as a Marketing Executive in an MNC IT Company, ascending the career ladder to Assistant Manager - Brands at CDB and later as Director/CEO of UCL over a period of 16 years.A chartered marketer,fellow of the Chartered Institute of Marketing (UK) and a Practicing Marketer of SLIM, he has honed his profession­al knowledge with an MBA from PIMand further qualificat­ions in Management Accountanc­y & Human Resource Management. His extensive experience in Senior Management will undoubtedl­y add value to the totality of the marketing fraternity during his tenure as SLIM President.

Very enthused on his appointmen­t as SLIM President, Elangovan says he feels honoured to head the premier national marketing body in the country and pledges his commitment to elevate this august body to newer heights. “We live in a world that is constantly transformi­ng and we marketers, have a unique ability to identify these changes, grasp opportunit­ies and adapt dynamics to maximize the positives of these impending changes proactivel­y. SLIM will consistent­ly execute and develop activities to add value and further enhance the marketing fraternity.”

He added that he will strive to continue to grow the progressiv­e footprint already created by the past presidents and ensure that the marketing fraternity will adapt to the needs of the industry in the transforma­tive age. “I am confident that the new Council and Executive Committee will serve the Institute to the fullest during the year ahead and assist me in achieving the change I aspire to bring forth, in line with emerging new trends in marketing”.

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Executive Committee 2017/18

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