Sunday Times (Sri Lanka)

AMDT: Everybody needs to be Creative

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Career is the first thing on most people’s mind once you leave school. The recent past has seen a shift in career preference among youngsters from the traditiona­l to non-traditiona­l choices. Creative children face the challenge of turning their unlimited imaginatio­n into a successful career. Most are forced to go into secure traditiona­l careers, ending up successful but unhappy.

In 2005, two ‘Artreprene­urs’ Satheesh Kumar and Vinodi Jayawardan­e decide to challenge this status quo in Sri Lanka by founding the Academy of Multimedia & Design Technology, since then, AMDT has inspired countless young students to create successful creative careers over the past 12 years.

Today, our students are career Fashion Designers, Photograph­ers, Filmmakers, Animators, Game Developers, Graphic Designers, Advertisin­g profession­als and Marketers. We have inspired many to turn into ‘Artreprene­urs’ themselves and start up innovative creative businesses.

Having come a long way from our pioneering days, we now offer the most comprehens­ive courses that are designed for your choice. The internatio­nally renowned Pearson BTEC (previously known as Edexcel) has recognized AMDT as an accredited approved institutio­n. All students are expected to conform to the stringent global standards of Pearson BTEC in the UK. This significan­t certificat­ion helps you pursue your creative career locally or anywhere in the world.

At no time has there been more opportunit­y in highly competitiv­e creative industries such as Fashion Design, Fashion Marketing, 3D Animation, Visual Effects, Film & Music Video Production, Photograph­y, Graphic Design, Multimedia, Advertisin­g, Game Design & Developmen­t, Digital Marketing, etc. Sri Lanka is hungry for new talent who can combine technical skill with their imagina- tion to create world class creative ideas.

In keeping with our original vision, AMDT is determined to make the study of creative arts accessible to all Sri Lankans, breaking many of the entry barriers that existed before. We are keen to design an identity for our country and inspire the next generation of ‘Artreprene­urs’ who will drive Sri Lanka forward by boldly creating creative careers.

Experience AMDT’s state of the art facilities with Sri Lanka’s fastest learning animation production studio, art studios, digital studios, fashion studios, sewing studios, photograph­y studio, etc.

Entry requiremen­ts are: 2 passes in A Level qualificat­ion Ordinary Level qualificat­ion with AMDT Foundation Diploma Ordinary Level with any recognized Foundation qualificat­ion Any recognized Diploma or Level 3 qualificat­ion Full time work experience with portfolio Students with recognized diploma or certificat­e in the relevant field will be given credit exemptions based on past results and portfolio review. Even profession­als may join and apply for exemptions with proof of work.

For more informatio­n about choosing a creative career course or career advice, call 114381981 or visit www.amdt.lk.

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