The biggest TV in the world
Samsung unveils 34 foot LED screen designed to replace cinema projectors
If you're thinking your TV isn't quite big enough, Samsung may just have the answer. The electronics giant has revealed the first installation of its bigger ever screen, a 34-foot LED screen designed to replace a cinema screen. It has a peak brightness level nearly 10 times greater than that offered by standard cinema projectors.
It's the world's first High Dynamic Range (HDR) LED theater display, and has been installed at Lotte Cinema World Tower in Korea. The 34-foot has a 4K (4,096 x 2,160) picture quality resolution and accommodates modern movie theater dimensions, as cinema screens are typically larger.
Samsung says it could dramatically improve the cinema experience. ' Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,' said HS Kim, President of Visual Display Business at Samsung Electronics.
'SUPER S' theater is a new paradigm of movie screening,' said Wonchun Cha, Lotte Cinema CEO. We look forward to working with Samsung to introduce new, high-quality technology to the movie industry in the future, and we are excited to drive customer satisfaction through an improved viewing environment that brings a variety of content to life.'
The screen exceeds specifications made by the Digital Cinema Initiatives (DCI), a joint venture of major motion picture companies to establish a standard architecture for digital cinemas.
'As the popularity of advanced at-home entertainment systems and streaming platforms increases, theaters must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else,' said Sang Kim, Vice President of Samsung Electronics America.
The screens direct- lit LED technology allows on-screen brightness to hit levels of light intensity nearly ten times greater than those offered by standard cinema projectors (146 footlambert versus 14 footlambert, a unit of measurement for light intensity).
Samsung claims the screen is free of optical distortion and interference, and offers a highly accurate and superior color presentation. The screen has complementary ultra-contrast and low tone grayscale setting, enabling it to show bright colors and the deepest black at a nearly infinity:1 contrast ratio. The screen will also be matched with a sound system by Harman Professional Solutions' Cinema Group and Samsung's Audio Lab.
Samsung claims the screen maintains its advanced presentation capabilities in ambient lighting conditions, regardless of the content being played on- screen. ' The launch of our cinema LED display is merely the latest step toward our vision for a complete end- to- end theater experience powered by digital signage,' said Seog- gi Kim, Senior Vice President of Visual Display Business at Samsung Electronics.
(© Daily Mail, London)