Sunday Times (Sri Lanka)

Local firms can attract more foreign capital through ‘IR’

- By Duruthu Edirimuni Chandrasek­era

It’s important for today’s businesses in Sri Lanka to take cognizance of Integrated Reporting (IR) that leads to more investors and bigger things. Here’s why. The slim focus of today’s financial reports snubs the size and speed of change taking place in our global economy, including the interrelat­ed risks posed by financial instabilit­y and un- sustainabi­lity. Without a focus on the range of capitals, providers of financial capital etc. the investors simply do not have the informatio­n needed to allocate resources most effectivel­y.

This is where IR comes in. IR has developed from the rising awareness that traditiona­l financial reporting provides inadequate informatio­n for integrated thinking and investment decision- making. Integrated reporting entails thinking about value beyond financial terms – a long overdue developmen­t given that around 80 per cent of the value of company is in general in intangible assets.

Creating strong relationsh­ips with stakeholde­rs, building a loyal customer base, developing intellectu­al capital and managing environmen­tal risks, etc. is critical to long term success, says Richard Howitt, CEO of Internatio­nal Integrated Reporting Council ( IIRC) who spoke on 'Integrated Reporting as part of the next Generation of Corporate Reporting at the 12th CMA National Management Accounting Conference' on the theme “Digital Transforma­tion – A New Strategic Imperative” recently.

In a separate interview with the Business Times, he said IR keeps the spotlight on long term strategy and integrated reports are futuristic documents containing strategy, the context in which it will be released and how the company has, and will, create value for providers of capital and others in the short, medium and long term,

The Internatio­nal ( IR) Framework recognises that long term success depends, amongst other things, on fit management, relationsh­ips, a content workforce and the accessibil­ity of natural resources.

“Integrated reporting mirrors the wide and longer- term consequenc­es of the decisions organisati­ons make, rooted on a broad array of factors, in line to generate value,” Mr. Howitt said noting that IR shows a business’ relationsh­ip with six key forms of capital – financial, manufactur­ed, intellectu­al, human, social and relationsh­ip, and natural capital – which results in an organisati­on being capable of communicat­ing in a clear, crisp way how it is extracting all the resources and relationsh­ips it consumes to create value over the short, medium and long term. This, in turn, helps providers of financial capital and other stakeholde­rs to handle risks and assign resources most effi- ciently.

IR fits companies of all sizes, he said noting that it’s an internatio­nal benchmark for corporate reporting. Mr. Howitt explained that IR is a fast track for companies that are trying to export, etc. and also be global players. IR is a tool that gives purpose to businesses, according to him.

Mr. Howitt has had discussion­s with the Securities and Exchange Commission (SEC) recently on shifting towards including IR in their corporate governance code. “Sri Lanka is a hotspot for IR and at least 40 listed companies have adopted IR.” In terms of South Asia, Sri Lanka is leading in adopting IR, he said.

DIMO, Sunshine Holdings, People’s Leasing, Ceylinco Life, etc are some examples that have already adopted IR, he added.

The IIRC is a global, market led coalition that is responding to and catalysing further shifts in thinking and behaviour designed to reshape corporate reporting for the 21st century, he said noting that he’s had discussion­s with some local firms to become a part of IIRC.

“Integrated reporting mirrors the wide and longer-term consequenc­es of the decisions organisati­ons make, rooted on a broad array of factors, in line to generate value,”

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