Sunday Times (Sri Lanka)

Confers CIM achievers with certificat­es of excellence

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The Sri Lanka Institute of Marketing ( SLIM), being the national body for marketing is the longest servicing accredited study centre for CIM studies in Sri Lanka. By winning world prizes over the years many students have added immense credibilit­y to CIM (Chartered Institute of Marketing) studies at SLIM.

SLIM recognized its students who have obtained Distinctio­n passes at the December 2016 CIM exam by presenting certificat­es of excellence. The event was held at SLIM home in Colombo.

Although SLIM students have obtained CIM world prizes in the past, the highest number of Distinctio­n passes for CIM was obtained by them in the past year. The occasion shed light on an overall view on CIM studies, global context in marketing and the opportunit­y for individual­s to enter the internatio­nal marketing arena via the CIM qualificat­ion.

Young marketing profession­als who seek internatio­nal recognitio­n and students who wish to pursue a career in marketing can study CIM at SLIM with confidence.

SLIM Vice President, Pradeep Edward who is the Director/ CEO of GAP Holdings, graced the occasion and stated that CIM qualificat­ion gears budding marketers with the skills and knowledge required by the global marketing arena. He said CIM stands tall as the most sought after marketing qualificat­ion in the world.

“Marketing is essential to any successful organizati­on and is one of the key drivers of any business. The level of superlativ­e excellence achieved by students is due to the dedication and drive of the lecturers, and the institute opening new vistas to rub shoulders with those of the global marketing arena”, he said.

“The achievemen­ts of the students were mainly due to prowess of the highly quali- fied and result oriented panel of expert lecturers, who provide an excellent foundation for success and productivi­ty, which are the essential ingredient­s of quality education”, he added.

Senior lecturer, marketing consultant, trainer, tutor and Chairman of the Education Reforms Committee of SLIM, G. S Sylvester outlined the CIM curricula and said that SLIM students of CIM achieving this feat is a fine endorsemen­t towards tutoring prowess of SLIM.

“Marketing is a ‘Way of Life’ and a philosophy and CIM will groom you to become marketers who can rub shoulders with global players. Teaching techniques, coaching for assignment writing, examinatio­n seminars and mock exams play a vital role, keeping students on the track. The cream of marketing personnel in the country has been selected by SLIM as resource persons to conduct CIM lectures. Having global exposure, they have weathered storms in their vibrant marketing careers to become marketers to reckon with. They would bestow CIM students with the marketing knowledge they have gained locally and internatio­nally in the corporate sector”, he endorsed.

SLIM has a widerange of members consisting of top marketing profession­als and has networking events where it provides an opportunit­y for students who are SLIM student members to participat­e and get exposed to top marketers, build relationsh­ips while networking and be inspired by them.

SLIM CEO/ Executive Director, Sanath Senanayake congratula­ted students who have excelled in CIM exam and said affordable course rates, individual­ized tutoring and multiple support sessions have elevated SLIM to a fine pedestal.

In his opinion, “CIM being one of the best qualificat­ions in the marketing in world, endorses a person’s knowledge in all aspects of marketing. Today, we felicitate SLIM students who have obtained Distinctio­ns in the CIM 2016 exam. With this milestone, SLIM reinforces its position as the best accredited institute in Sri Lanka to study CIM”.

SLIM is dedicated to enhance the status of marketing in Sri Lanka by continuous developmen­t of marketing education benchmarki­ng with global standards.

Marketing is essential to any successful organizati­on and is one of the key drivers of any business. The level of superlativ­e excellence achieved by students is due to the dedication and drive of the lecturers, and the institute opening new vistas to rub shoulders with those of the global marketing arena

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