AOD Partners Northumbria UK to Present Award-winning Fashion Business Degree to Sri Lanka

AOD’s BA (Hons) Fashion Marketing and Design degree at AOD structured to lead management, marketing and businesss students towards specializing in and championing the fashion industry

Fashion Industry is a multi faceted industry with great business opportunities and currently the industry is booming with an international following from local designers to fashion brands driving the Fashion and Apparel engagement to the forefront. With fashion being a unique industry that has its own manufacturing structures, market movements, supplier networks, consumer trends, business practices and seasonal sensitivities, it requires a specialised knowledge and a highly focused expertise to manage or lead a fashion business. Specialized areas like Fashion Journalism to Fashion branding are in demand carving out a new scope for Fashion businesses in Sri Lanka. The Fashion and Apparel Industry is also driving initiatives to position itself as an innovation hub and the fashion business leaders are constantly looking out for specialised talent. Even in the case of someone who wants to start their own fashion business, the competition out there now is fierceso you just have to know what you’re doing and where exactly your business proposition fits in such a vast industry; all this needs specialised education on the business of fashion.

Considering this, AOD- Sri Lanka’s leading educator that links creative innovation with industry, has launched a fashion business programme in partnership with the prestigious British university Northumbria which pioneered the first Fashion Marketing Program in the UK.

Program Content

The program gives insight into everything essential for the business of fashion, from the art of anticipating and calculating consumer trends, market movements to specialised knowledge on design and material tech etc. It taps into everything from creative and strategic thinking to public relations, influencer marketing, experiential marketing, digital marketing, content marketing and demographic specific strategies, in addition to studies in identifying market trends and industry developments.

The degree includes giving an overall understanding on the fashion business and has a prominent focus on marketing and design lead innovation.