Sunday Times (Sri Lanka)

Facebook 'context' button is latest effort to fight fake news

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WASHINGTON, (AFP) - Facebook said it was testing a new “button” to allow users to get more context about a news source, in the latest move by the leading social network to curb misinforma­tion.

The new feature will allow users to get context on the source of a news article with a single click without leaving Facebook and its news feed.

“We are testing a button that people can tap to easily access additional informatio­n without needing to go elsewhere,” said a Facebook blog post signed by product managers Andrew Anker, Sara Su and Jeff Smith. “The additional contextual informatio­n is pulled from across Facebook and other sources, such as informatio­n from the publisher's Wikipedia entry.” In some cases, if that informatio­n is unavailabl­e, Facebook “will let people know, which can also be helpful context,” the post said.

“Helping people access this important contextual informatio­n can help them evaluate if articles are from a publisher they trust, and if the story itself is credible.” The move is the latest by Facebook to stem the flow of fake news, hoaxes and disinforma­tion after a series of revelation­s showing how unverified news went viral on social networks during the 2016 US election.

The announceme­nt comes a day after US senators said they would ask executives from Facebook, Google and Twitter to testify at a November 1 hearing on Russian efforts to manipulate internet platforms during the election campaign.

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