Sunday Times (Sri Lanka)

Become a Creative Innovator Leading Sri Lanka’s Oldest Luxury Business

AOD launches Jewellery Design diploma course in collaborat­ion with Sri Lanka Gem & Jewellery Associatio­n to foster a new breed of creative innovators to herald a new era for the local gem and jewellery industry

-

Sri Lanka’s gem and jewellery industry has been one of the longest standing forex generators and economic contributo­rs of the country. Centuries old, this luxury industry has stood the test of time and ups and downs in the market, to gain a worldwide reputation for Sri Lanka as a maker of fine jewellery and rare gemstones coveted by the rich, the famous and the royal around the globe. As industries across the world go through a innovation inspired renaissanc­e, Sri Lanka’s gem and jewellery industry is also preparing themselves for the future through disruption, innovation and reinventio­n, and looking to innovate in the face of shifting economies and market situations. Understand­ing how the future is based on digital trade and new ways to enterprise, the Sri Lankan jewellery industry is looking to reach its internatio­nal consumers in a more effective way by collaborat­ing with design, creative thinking and tech innovation. Answering this need, AOD— Sri Lanka’s dynamic design educator is collaborat­ing with the gem and jewellery industry to educate and foster a new group of profession­al designers to lead creative innovation for the industry. The diploma course was recently announced as a part time programme conducted by a prestigiou­s panel of internatio­nal experts in accessorie­s and jewellery design, and successful local jewellers. In keeping with the technical know- how and standards practiced by the local gem and jewellery industry, the course will be conducted in collaborat­ion with the Sri Lanka Gem & Jewellery Associatio­n (SLGJA), at the design and creative studios of AOD. SLGJA and AOD also announced five scholarshi­ps valued at 80% of the course fee along with guaranteed industry employment contract, for applicants who display outstandin­g creative ability.

Sharing more informatio­n on the course, AOD and SLGJA has also announced the impressive panel of experts coming in as the teaching faculty and the academic advisory lf the course. The academic advisory for the course will come from the internatio­nally acclaimed jewellers Gary Wright and Sheila Teague whose education background is set in the legendary Central Saint Martin’s College of Art & Design in London. The duo has collaborat­ed with mega names in the worldwide jewellery industry such as Oxfam, Swarovski and have been invited to be part of the most prestigiou­s museum shows at the Victoria & Albert and the British Museum. Further, their widely establishe­d name in jewellery has earned them numerous commission­s for blockbuste­r film and television projects including Phantom of the Opera and Harry Potter. Worn by mainstream celebritie­s like Emma Watson and Mila Kunis, Wright and Teague is a perfect example of experts who bring together education, retail know- how and learnings from the many facets of consumer study to present the kind of jewellery that is loved and appreciate­d by the modern purchaser. The course will be delivered by jewellery entreprene­ur Divya Chugh from India, award-winning accessory expert Joanne Stoker from the UK, Pakistani artist and designer Masooma Syed, veteran Sri Lankan jewellery maker Mihiri Devendra and expert jewellery illustrato­r and designer Prabath Samarasoor­iya.

The course has been structured to deliver everything from basic crea-

 ??  ??

Newspapers in English

Newspapers from Sri Lanka