SLIM Marketers Summit 2017 a Resounding Success
SLIM spearheads revolutionary solutions for future Marketers
The Marketers Summit 2017 held recently by the Sri Lanka Institute of Marketing (SLIM) at Waters Edge concluded on a successful note. The programme was aimed at providing participants with global insights on CRM, Advertising, Retail Marketing and Branding which have revolutionized the Marketing sphere.
Held for the second consecutive year, with the objective of driving Sri Lankan Marketers in the right direction by cuttingedge and unconventional business/marketing strategies and tactics, the Summit was aimed at the Heads of Organizations, CEOs, Top Corporate Sector Personnel and the future generation of trailblazing Marketers.
‘We Believe Every One is a Marketer’ was the theme of the entire summit series and the whole campaign for this year was woven around the core mes- sage of ‘Are you in the Right Direction?’ This message was delivered with a high degree of precision by connecting multinational industrial exposure through five persistent areas of marketing, namely ‘Driving Brand Loyalty through BTL Channels’, ‘Understanding the Future Consumer’, ‘Strategic CSR & Sustainability’, ‘Business Disruption’ and ‘Revolution in Sales’.
Mr Michael Koest, Managing Director/ CEO of Ceylon Tobacco Company in his opening address to the gathering, spoke on ‘Driving Brand Loyalty through BTL Channels’. His case was created around the crux of ‘Shining Bright in a Dark Market’, where he spoke on the Challenges of the Tobacco Industry, the Way of the Market, Transforming Your Organization, 360° Activation and Illustrations, all of which provided invaluable insights to the Branding sphere.
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