SLIM Marketers Summit 2017 a Resounding Success

He further elaborated on how the regulatory system changed for CTC and how it faced its challenges and broke through boundaries to transform their marketing strategies into Responsible Marketing, excelling in execution.

Mr Carl Cruz, Chairman of Unilever Sri Lanka, was next to talk on the topic of ‘ Understanding the Future Consumer’. His speech was woven around how Unilever linked with the evolution of the global consumer with emerging characteristics and how the brands of Unilever knit together to anticipate the needs and wants of future Marketers. Furthermore, he spoke on the Unilever Sustainable Living Plan and how they introduced it to the Sri Lankan lifestyle, with emphasis on getting ready to foresee customer requirements in 2020.

Mr Sharang Pant, Managing Director of Nielson Sri Lanka spoke on ‘Business Disruptions’, with his case study accentuating trends that drive disruption.

Ms Fa r z a n a K h a n , Sustainable Development, E x t e r nal Af f airs and Communication Director of Siam City Cement (Lanka) Ltd, spoke about ‘Strategic CSR & Sustainability’. Her speech was broken into three aspects: CSR Concep t s, Stakeholder Perspectives and CSR & Strategy.

The key address was made by Mr Tom Abbot, Managing Director of SOCO Sales Training Singapore. Mr Abbott is the President of Asia Professional Speake r s Singapore ( APSS), and an author and speaker on Sales, Sales Leadership and Social Media Selling. He has delivered hundreds of motivational sales keynotes, kick-offs, presentations and workshops to audiences of over 10,000 in over 10 countries throughout AsiaPacific and the Middle East. Mr Abbott is a pioneer in evolving the sales processes of organisations worldwide and the author of ‘ The SOHO Solution’ and ‘Social Selling’ and is a contributor to Singapore Business Review, The Singapore Marketer and The Straits Times, another Singaporean publication. His topic was ‘Revolution in Sales’, spanning the revolution of selling from history to today, while emphasising on selling techniques which are used throughout social media.

The President of SLIM, Mr Karthik Elangovan stated that “As the National body for Marketing, SLIM has always remained proactive in ensuring added value to the Nation’s efforts toward economic prosperity in the sphere of Marketing. Connecting five persistent areas of Marketing with five challenging topics on one platform, bestowed a wealth of knowledge to the Sri Lankan Marketers”.

Mr Sanath Senanayake, CEO and Executive Director of SLIM said, “Credible and value- adding training programmes like the Marketers Summit, and the affordable prices of studying the topic of Marketing at SLIM have made the Marketing fraternity and the corporate sector in Sri Lanka perceive SLIM as an invaluable mentoring entity to the nation. I believe that facilitating collaboration with five multinational industrial experts havs enhanced and encouraged local Marketing professionals to gain valuable insights, which would enrich the enterprises of Sri Lanka,” he concluded.