Bates shows ‘The Strategic Route to Digital Campaigns’

Bates Strategic Alliance, the integrated communications agency exploring the transformation taking place in the digital landscape, recently hosted two thought-provoking workshops on ‘The Strategic Route to Digital Campaigns’ for their clients and internal teams featuring two eminent foreign speakers Zaheer Nooruddin and Albert Pereira.

Regarded as one of the region’s most experienced digital marketers and a futurist, tracking marketing technologies and trends in Consumer Experience (CX), Mr. Nooruddin shared insights from nearly two decades of work experience in digital across global markets at digital, creative and PR agencies and in his current role in Hong Kong as Head of Digital Transformation as a global marketer, according to a media release issued by Bates.

Mr. Pereira, with similar experience in digital, creative, PR and mobile in the UK and regional markets of China and India and currently the founding Director and Chief Strategy & Digital Officer of Mio, a digital consultancy, and a trainer running digital courses in India, partnered in the workshops.

Addressing participants at the event, Nimal Gunewardena, Chairman and CEO, Bates Strategic Alliance stressed on the significance of the workshops in both showing a structured and strategic route to digital and social media campaigns and enhancing the value and capability of his IMC agency in leading the move to digital. “As the creative custodians of our clients’ brands, and an agency combining creative, PR and digital, we are in the best position to integrate brand communications in what is growing to be the mainstream engagement medium of the future. With our name and heritage as a strategy driven agency, we will adopt these learnings and methodologies to drive digitally- led campaigns based on the consumer decision journey,” he said.

Both trainers, who have worked in digital roles with Burson-Marsteller - the global PR network that Strategic Alliance represents, discussed ways participants could leverage and explore opportunities in driving digital platforms not only for brand building, content marketing and consumer engagement, but also in the increasingly important area of customer relationship management and dealing with PR issues that play in the social media realm.