Largest Online Wedding Competition

Cinnamon Island Weddings in association with SriLankan Airlines is set to promote Sri Lanka as an idyllic destination for weddings and honeymooners – Cinnamon Hotels and Resorts takes the charge and initiates the world’s largest online wedding competition.

The campaign was launched earlier this month at the World Travel Mart, UK as a competition offering a lucky couple an oncein-a-lifetime opportunity to have their dream wedding in the tropical paradise of Sri Lanka, with all expenses covered by Cinnamon Hotels & Resorts and SriLankan Airlines. From a breathtaking beach- side wedding, to a regal traditional ceremony infused with cultural flair, the winning couple will be able to put together the event of their dreams and say I do amidst family and friends.

As at now, statistics showcase the wedding industry as a growing market which generates an annual revenue of over USD 28B with 3-6 million trips taking place annually. Inspired by luxurious, once-in-a-lifetime trip opportunities, couples are willing to spend significantly more for their weddings and honeymoons than for ordinary holidays.

Changing norms and consumer preferences have also contributed to the growth in this sector, such as the desire for guaranteed beautiful weather, the trend to have a memorable wedding in a unique location, and the appeal of the convenience offered through destination wedding packages.

Having identified the potential of this new segment for destination promotion, Cinnamon Hotels & Resorts has partnered with a series of stakeholders including national carrier SriLankan Airl i n e s, UK- based tour- operator Kouni, wedding and honeymoon online magazines You and Your Wedding & Hitched. co. uk along with award-winning UK wedding photo g rapher David Stanbury and the UK’s largest wedding magazine Confetti.

To compete for the grand prize, participants need to register online by sending across an image, written piece or a one-minute video clip that creatively and uniquely describes why they should be the winners of the Cinnamon Island Weddings competition.

The grand prize will offer the lucky couple business class air tickets and 48 economy class tickets for their family and friends, courtesy of SriLankan Airlines, endto-end transportation covered in Sri Lanka, full board accommodation at 4 and 5 star Cinnamon resorts in Sri Lanka.