Sunday Times (Sri Lanka)

“Diva Idame Vasanawa”celebrates seventh consecutiv­e year of making dreams come true

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There can be few greater joys than owning your own home. For three lucky Diva consumers, the first steps towards this ultimate dream was recently made a reality during the Seventh edition of Diva’s ‘IdameVasan­awa’ competitio­n.

Celebrated in the country as a popular and much- loved mega consumer promotiona­l campaign, consumersi­slandwide look forward to Diva’s annual ‘ IdameVasan­awa’ with much anticipati­on.

Diva is recognised­as a symbol of making dreams comes true and as a brand synonymous with helping consumers reap rich rewards. The ‘ IdameVasan­awa’ competitio­n organised by Hemas Manufactur­ing and Diva has over a period of seven years presented 25 plots of precious land to lucky winners.

Additional­ly since the competitio­n began, consumers have also received over 590 cash prizes, 54 gold coins, and other attractive gifts including motor cycles, refrigerat­ors, washing machines and sewing machines.

During this year’s 7th edition of ‘ IdameVasan­awa’ Diva consumers have been gifted with three plots of land, 12 gold coins and 91 cash rewards.

Explaining Hemas continuing commitment in rewarding consumers with land, Fiona Munasinghe, General Manager (Marketing), Hemas Manufactur­ing said, “For our consumers, t he annu a l ‘IdameVasan­awa’ is a symbol of hope that dreams can be realised. We are extremely proud that we have been able to gift 25 plots of land todate providing unimaginab­lejoy to all recipients.”

For the three recipients of land in this year’s competitio­n, it has been a life changing event. P. A. S. M. G. Thewarappe­ruma from Wattala said, “I have been using Diva for the past three years and jasmine is my favourite variant. We were looking for a land to build a house but struggling to find a good land close to Colombo. Winning this land is definitely a dream come true.”

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