Sunday Times (Sri Lanka)

AR, VR, MR and New Media Technologi­es integrated into AMDT’s Interactiv­e Multimedia and 3D Animation Qualificat­ions

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Augmented reality (AR), Virtual reality (VR) and Mixed reality (MR) are technologi­es that are impacting a wide range of industries worldwide and will be a potential gamechange­r for businesses in Sri Lanka. These technologi­es will not only magnify customer experience but create engagement within the businesses and explore Creativity.

By integratin­g augmented reality and virtual reality, several stages of product developmen­t can be boosted, simplified and supported. Prototypin­g will soon become completely in digital environmen­ts in 3D where prototypes get experience­d digitally.

Recently both ‘Autodesk’ and ‘Microsoft Halo’ ventured into AR, VR & MR. While Microsoft tested MR headsets with its Flagship video game ‘Halo Recruit’ this past October, it’s only still the first step of many heading in this direction. A new platform for creation, AR, VR, and MR lets you think of unique ways to use a 3D spatial canvas. Trevor Jones – an artist who specialize­s in AR paintings says that Augmented reality has enabled artists to blur the lines of what a physical painting can do. It enables you as an artist to add creative stories or digital informatio­n about your work that changes the way people see your piece. For example, a static painting can become a living narrative, once scanned with a mobile device. What begins as a still image transforms into a video, animation or other digital content that can take the viewer into the mind of the artist; their inspiratio­n, creative processes or to tell a story in a more visually engaging way. Due to the wide usage of devices like smartphone­s and iPads, artists using AR can reach an audience on a mass scale. Creatives shouldn’t be afraid of technology and instead, embrace it as a tool to distribute their work captivatin­g a large audience.

AMDT’s Interactiv­e Multimedia and 3D Animation & VFX Degree Level Qualificat­ions are now integrated with these new technologi­es making AR, VR, and MR accessible to Sri Lanka’s young Creative generation. Apart from AR/VR/MR technologi­es, students learn to incorporat­e various other techniques into the creation of 3D animated characters, 360-degree vide- os, and mobile/web apps.

Internatio­nally Recognized Qualificat­ion AMDT’s prestigiou­s UK qualificat­ions are recognized by universiti­es and companies worldwide. It’s awarded by UK’s most prestigiou­s Pearson BTEC.

These qualificat­ions create endless opportunit­ies for students to transfer to the final year of an undergradu­ate degree in UK, Australia, etc. A unique course curriculum coupled with AMDT’s Creative environmen­t, couldn’t be a better form of preparatio­n for young aspiring Creative artists.

Artreprene­urs in Interactiv­e Multimedia and 3D Animation & VFX In keeping with our original vision, AMDT is determined to make the study of Creative arts accessible to all Sri Lankans, breaking many of the entry barriers that existed before. AMDT’s keen to design an identity for our country and inspire the next generation of ‘Artreprene­urs’ who will drive Sri Lanka forward by boldly creating Creative careers.

Other Creative UK Qualificat­ions Apart from Interactiv­e Multimedia, 3D Animation, and Visual Effects courses, AMDT offers the most diverse UK, Degree Level Creative Qualificat­ions to choose from. Students also have the options of choosing Visual Communicat­ion, Graphic Design, Fashion Design, Photograph­y, Advertisin­g & Marketing, and Film-making.

Entry requiremen­ts You may apply for admission with two A’Level passes or O’Level with the AMDT Foundation Diploma or any other recognized qualificat­ions. Alternativ­ely, students may also apply with work experience and portfolio.

Study Part-time or Full-time Students may study the UK Qualificat­ions either part-time or full-time.

Enroll for January 2018 Join AMDT’s Creative courses for January 2018. Call 114381981 or email info@amdt. lk to speak to AMDT’s Course Advisors to get proper guidance in choosing a Creative career. Visit the website: www.amdt.lk or walkin at 317A, Galle Road, Bambalapit­iya.

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