NDB’s major successes in 2017
Last year was a “massive” success for National Development Bank PLC which – as a customer oriented organisation – succeeded in introducing products that not only made life easier but also proved how important the bank’s client base is to them, the bank said in a media statement.
“NDB has thus far made continuous efforts to empower women through various initiatives significantly through SME and Micro Finance. As a bank NDB takes every effort to provide constant encouragement and propel financial guidance for Sri Lankan women with a determination to grow their lives. Thus, NDB Araliya was born in 2017, as one of the greatest product launches. NDB Araliya is a unique financial proposition that will focus on developing a woman’s life not only in terms of financial wellbeing but also in developing her skills, health and intellectuality whilst giving her the strength, security and confidence to realise aspirations in her journey of life,” it said.
The product comes in with benefits such as a free life insurance and hospitalisation cover for the account holder and family members, additional bonus interest, welcome gift on the initial deposit of, free NDB Shilpa Children’s savings account upon the birth of a child, a gift on the 21st birthday and much more.
The bank said one of the most successful promotional campaigns in 2017 was the ‘Kohetath Kalin Kohatah Kalin’ Avurudu Promotion which resulted in groundbreaking numbers where most of the clientele strived to save more.
During the Christmas week, NDB - accompanied by Santa Clause - made home visits to over 500 children who deposited Rs. 50,000 or more to their minor savings accounts, island wide, surprising them with gifts.
In addition to developing a savings habit in the minds of our people, NDB also initiated a novel project to ease of a customer’s Credit Card burden. NDB thus launched its Credit Card Balance Transfer option in 2017 with attractive handling fees. The repayment tenure of Balance Transfer is from 3 months to 36 months to suit the cardholders’ financial commitments, the statement added.