Tourism industry “No No’s” John on CNN campaign

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While one industry leader told the Business Times that “we have said this as strongly as possible,” another industry personality explained that “CNN is watched by businessmen not the consumers that we target.”

This interim campaign is being proposed since the digital campaign is getting delayed and the industry has also agreed to this proposal, Sri Lanka Tourism Promotion Bureau (SLTPB) Managing Director Sutheash Balasubramaniam told the Business Times.

He noted that the Prime Minister Ranil Wickremesinghe had about two weeks ago also asked to look at other “good names” of media channels as well to carry out the advertising campaign since the CNN campaign had obtained approval from the Cabinet Committee on Economic Management (CCEM).

CNN is expected to produce the content on their own through their agencies in Colombo and is expected to carry out the advertising cam- paign everyday for three months.

Minister Amaratunga told the Business Times that this CNN interim campaign was mooted since the digital campaign is getting delayed due to bureaucratic procedures.

And he explained that after the CCEM approves it, cabinet would definitely agree to this proposal and there was no need for board approval. The minister noted that the new chairman for the SLTPB would be appointed after the election concludes.