Sri Lanka Tourism sees Mumbai as market for high growth
Sri Lanka Tourism started off its 2018 tourism calendar with a positive output by participating in the 5th edition of the India International Travel & Tourism Exhibition –IITT 2018.
“It was a resounding success with more than 28,000 enthusiastic visitors and more than 500 fully hosted buyers who attended the event” a media release issued by the Sri Lanka Tourism Promotion Bureau stated. This travel extravaganza was held from January 11 to 13.
Sri Lanka Tourism played a major role at the IITT as the MICE and Wedding Destination partner. Sri Lanka is becoming widely popular as a wedding destination for those who want to have a different experience in a different culture. Its picturesque landscapes and colonial style hotels offer a rare treat to have the perfect matrimonial experience of one’s choice, the release said.
The Sri Lanka pavilion was a major attraction as it was exquisitely crafted and designed, highlighting Sri Lanka’s talent in making innovative and vivid creations.
The creativity of the Sri Lanka pavilion met other levels of art with professionalism. IITT partnering with Sri Lanka proved to be rather momentous for the industry, and showed signs of having an idyllic business partnership in the future as well.
The Sri Lanka pavilion was declared open by Jayakumar Jitendrasingh Rawal, Minister of To urism, Gove r nment of Maharashtra, and also Ms. Saroja Sirisena, Sri Lanka Consul General in Mumbai.
About 28 leading travel agents and hoteliers from Sri Lanka including leading names in the industry from Sri Lanka participated at the event, and were able to further strengthen their business relationships and marketing strategies with their Indian counterparts, it was stated.
Coinciding with the event, Sri Lanka Tourism hosted a dinner titled “Sri Lanka evening” for Indian wedding planners, tour operators and the media, which attracted attention towards Sri Lanka as a rapidly growing wedding and film destination, with its wide diversity of attractions to suit the needs of any interested traveler, the release said.
The cultural performances showcasing Sri Lanka’s heritage attracted the Indian participants immensely both at the IITT and also the Sri Lanka evening.
Through strong collaborations with countries seeking to expand their business in India, IITT hosted dedicated and distinct international country pavilions on the expo floor. Trade show visitors had a chance to meet, and gain invaluable insight from more than 500 travel exhibitors, partners and experts from over 20 countries.