Ceylinco Life urges Sri Lankans to put ‘Children First, Education Next’

Life insurance leader launches new awareness campaign to promote family bonding; plans mega Family Fun event in Colombo

Ceylinco Life’s continuing emphasis on the importance of families spending quality time together has found new expression in the latest communication campaign launched by Sri Lanka’s life insurance market leader.

Building up to another mega family fun event conceptualised, organised and funded by the company, the two- month long campaign seeks to create wider awareness of the harmful effects of parents and children being obsessed with education to the extent where the wellbeing of the children becomes secondary.

Themed ‘ Children First, Education Next,’ the awareness campaign is to be carried out in print, electronic, social and digital media throughout February and March, and will underscorethe importance of giving children the time, space and freedom to think freely, spend time with family and to enjoy their precious childhood.

Going beyond mere messaging, Ceylinco Life has announced it will back the campaign up with a signature event for 300 families in Colombo in August to demonstrate the value of wholesome family fun.

In order to select families for the ‘Mega Family Fun Day’ in Colombo in August, Ceylinco Life will conduct a draw for all new policyholders who purchase life insurance between 1st February and 30th April 2018, the company said.

The event will comprise of magic shows, rides and slides, bouncers, a merry- go- round, trampolines,

face painting, games and many other fun activities for the entire family.