“Bank of Ceylon”- No.1 Bank and No.1 Brand in Sri Lanka
The Brand “BOC” was named as the most valuable consumer Brand in the country and the No. 1 rank in the Banking sector by the Brand Finance Lanka at the award ceremony held recently. The Bank of Ceylon’s CEO/ General Manager Senarath Bandara and the Chief Marketing Officer Dr. Indunil Liyanage received the certificates carrying the titles awarded to the Bank from the Managing Director Brand Finance Lanka Ruchi Gunawardene recently.
The history of 79 years as the No. 1 Bank in Sri Lanka is an extraordinary story to tell. Being recognised as the No. 1 Brand in the country by Brand Finance Lanka for the 10th consecu- tive year, the saga of “Bankers to the Nation” began with the need that arose for a state aided Bank to assist Ceylonese Businessmen just before the World War II.
Building a base of 12 Million loyal customers who consistently seek a credible financial service, By 2018 the brand “BOC” was rated with a brand value of Rs. 42.87 Billion by Brand Finance Lanka, which is a 5.5% increase compared to the previous year. In recognition of this achievement the “BOC” was awarded as the “No.1 Most valuable consumer Brand” and “No. 1 Rank Banking Brand” in Sri Lanka by the Brand Finance Lanka in 2018. It also gained Rs. 31.12 billion from InterBrand Sri Lanka fortifying itself as the unwavering No. 1 Brand in Sri Lanka. With the brand equity that was build over 79 years, “BOC” acquired a title as one of the “Asia’s Best Brands” from Chief Marketing Officer’s Council ( CMO Council) based in Mumbai- India and graciously accepted the “Peoples Service Brand of the Year” at the SLIM - Nielsens Peoples Awards 2018a voicing of the true acceptance of the people, for lodging an unequivocal brand image in the minds of the people. This indigenous brand was yet again recognised internationally as a MasterBrand for the year 2017-2018 by the CMO council Asia and was named as one of the “Top 1000 Banks in the world” with the No. 1 country rank by the “The Banker” U.K. Magazine.