DI expands its retail landscape
DI, a leader in the leather and fashion footwear industry opened its latest showroom at the K Zone - Moratuwa and Kirulapone recently. These outlets are the most recent in a series of showrooms which were inaugurated to suit the renewed brand image that was launched early this year.
The openings were graced by A.G Weerasinghe - Chairman, Lanka Century Investments PLC and Sajeewa Ranasinghe – CEO of Ceylon Leather Products PLC along with senior officials from the company.
The pioneer in processing and manufacturing of leather, leather footwear ( for gents, ladies and children) and leather products ( such as bags, belts and accessories), Ceylon Leather Products PLC, popularly known as DI, was incorporated in 1939 by the then British Government to manufacture boots, shoes and accessories for the British Armed Forces. Over the years the organization has been through several transformations and in the process, has established its brand DI as a renowned brand, not only in Sri Lanka but amongst international buyers.
The evolving industry and the futuristic vision of Ceylon Leather Products, resulted in the DI brand transforming to cater to the emerging consumer aspirations, changing generational and retail dynamics. Aligned to this revival, several showrooms too underwent a transformation to suit the brand personality, and opened doors to a refreshing range of new designs in the forms of Ladies’ and Gents footwear, Children’s shoes, a variety of accessories and gift items. Amidst these new offerings, the brand would continue to enhance its core offering of leather- based products known for its quality and durability thus retaining its core segmental offering.