Ceylinco Life top insurance brand in Brand Finance rankings for 2018

Ceylinco Life has been ranked among the 50 most valuable brands in Sri Lanka by Brand Finance Lanka in 2018, and is the highest-ranked life insurance brand in the country.

Brand Finance assigned Ceylinco Life a brand value of Rs 3,680 million for 2018, moving it up two places from last year.

Commenting on this ranking, Ceylinco Life’s Managing Director R. Renganathan said: “This prestigious accolade reaffirms that Ceylinco Life is not just number 1 in terms of performance – a feat it has achieved for 14 years successively – but in terms of brand perception too. This is especially important to a company whose business is dependent on earning and retaining the trust of its customers over the long term.”

For this ranking, the country’s most valuable and strongest brands are identified through detailed analyses of financial data available through companies listed on the Colombo Stock Exchange (CSE) and through an exclusive market research study carried out by an independent market research firm. Brand Finance Lanka has been publishing these rankings for the past 15 years.

The consultancy calculates values of brands in its league tables using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668.

Considered a specialised consultancy dedicated to the better understanding of marketing finances, offering a highly professional approach to marketing accountability and brand evaluation, Brand Finance PLC is headquartered in London and has a network of offices around the world. The Brand Finance rankings for Sri Lanka are published annually by LMD.