Ocean Blues: CJS takes to the high seas for the launch of its latest luxury collection
Taking its inspiration from the colours and textures of our ocean waters, Colombo Jewellery Stores uses its newest collection to raise awareness about ocean conservation.
The world’s seas and oceans have always been a source of wonder for mankind, challenging adventurers to take to the seas and inspiring artists to immortalise its mysteries in words, music and art. Yet despite this age- old fascination, we continue to pollute and irreparably damage our marine environments to the point of extinction.
With its latest collection of jewellery designs called Ocean Blues, Colombo Jewellery Stores (CJS) seeks to capture the dynamic beauty of the ocean, whilst at the same time highlighting the urgent need to protect its fragile ecosystems.
The Ocean Blues collection uses the subtle, aquatic hues of gems like blue sapphires, aquamarines and emerald cabochons, pairing them with the creamy surf- white brilliance of pearls and diamonds to create the classically nautical blue-white combination that is so synonymous with the sea.
The jewellery designs are elegantly powerful. Some are reminiscent of treasure that one would find in sunken ships, lost at sea. Other designs follow the graceful lines and geometric patterning of sea shells. Necklaces, cuffs, earrings and rings made from multi- coloured gem stones, reflect the warmer colours of the ocean, as seen in its coral reefs and timeless sunsets.
This year CJS hopes to collaborate with several ocean conservation agencies to raise awareness about the preservation of the ocean environment.
The Ocean Blues campaign f e at u red CJS’s Brand Ambassador, award winning Bollywood actress, Jacqueline Fernandez.