Sunday Times (Sri Lanka)

Ocean Blues: CJS takes to the high seas for the launch of its latest luxury collection

-

Taking its inspiratio­n from the colours and textures of our ocean waters, Colombo Jewellery Stores uses its newest collection to raise awareness about ocean conservati­on.

The world’s seas and oceans have always been a source of wonder for mankind, challengin­g adventurer­s to take to the seas and inspiring artists to immortalis­e its mysteries in words, music and art. Yet despite this age- old fascinatio­n, we continue to pollute and irreparabl­y damage our marine environmen­ts to the point of extinction.

With its latest collection of jewellery designs called Ocean Blues, Colombo Jewellery Stores (CJS) seeks to capture the dynamic beauty of the ocean, whilst at the same time highlighti­ng the urgent need to protect its fragile ecosystems.

The Ocean Blues collection uses the subtle, aquatic hues of gems like blue sapphires, aquamarine­s and emerald cabochons, pairing them with the creamy surf- white brilliance of pearls and diamonds to create the classicall­y nautical blue-white combinatio­n that is so synonymous with the sea.

The jewellery designs are elegantly powerful. Some are reminiscen­t of treasure that one would find in sunken ships, lost at sea. Other designs follow the graceful lines and geometric patterning of sea shells. Necklaces, cuffs, earrings and rings made from multi- coloured gem stones, reflect the warmer colours of the ocean, as seen in its coral reefs and timeless sunsets.

This year CJS hopes to collaborat­e with several ocean conservati­on agencies to raise awareness about the preservati­on of the ocean environmen­t.

The Ocean Blues campaign f e at u red CJS’s Brand Ambassador, award winning Bollywood actress, Jacqueline Fernandez.

 ??  ??

Newspapers in English

Newspapers from Sri Lanka