Sunday Times (Sri Lanka)

CRYSBRO prepares for a sustainabl­e future

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CRYSBRO, a pioneer in Sri Lanka’s poultry industry, in preparing for the company’s 50th milestone year in 2022 has initiated a series of sustainabl­e business processes and plans to become a fully-fledged eco-friendly operation within the next four years.

CRYSBRO is the only ISO 14001:2015 certified poultry company in Sri Lanka. The certificat­ion sets out a framework that a company or organisati­on can follow to set up an effective environmen­tal management system.

“Sustainabl­e use of resources and effectivel­y managing our impact on the environmen­t are going to be key aspects of business success in the near future. We envision a business process that is both responsibl­e and economical­ly viable through the adoption of inventive solutions to existing industry wide challenges in terms of waste disposal and energy usage,” said Amores Sellar, Senior Marketing Manager of Crysbro Group of Companies, in a media release issued by the company.

Exploring solutions to problems arising from unsystemat­ic disposal of chicken litter and unwanted chicken parts, CRYSBRO has adopted a recycling process which incorporat­es using latest technology to recycle unwanted chicken parts as an ingredient to produce chicken feed. Moreover, the company is set to launch an alternativ­e energy system fuelled by Chicken Briquettes, which are generated from compressed chicken litter. Fortune Agro, a subsidiary of CRYSBRO, will become the first ever feed mill to introduce an alternativ­e green source of energy in the form of chicken briquettes to the industry.

While remaining committed to ‘going green’, CRYSBRO consistent­ly takes action to ensure economic sustainabi­lity of employees and other stakeholde­rs. Accordingl­y, the Company’s Corporate Social Responsibi­lity (CSR) commitment­s include awarding scholarshi­ps to employees’ children, providing financial assistance to children who excel academical­ly and the provision of books and other stationary.

Establishe­d 46 years ago, CRYSBRO has grown at a steady pace to become a group of companies with six subsidiari­es and an employee base comprising 1100 individual­s. CRYSBRO operates among 17 business locations and markets 39 poultry products.

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