Cinnamon TBC Asia bringing the world’s best bloggers to Sri Lanka

TBC Asia, the Cinnamon Hotels and Resorts’ signature conference for online influencers and travel professionals, will be awarding 30 of the best bloggers in the world, under 10 unique categories at this year’s event.

The winners of each category will be announced at an exclusive awards ceremony that will take place on October 31 at the Cinnamon Grand Colombo. Designed to showcase and reward the most dynamic and effective travel and lifestyle bloggers in their respective fields, TBC Asia is a one-ofa-kind event that fuses an engaging daylong thought leadership forum with an awards programme for online movers and shakers.

“The conference provides a bridge between travel brands and online influencers, giving them the chance to work together to achieve growth and their respective goals. At this year’s event, a one-to-one speed networking session will also be held, giving bloggers and brand representatives the chance to connect and collaborate,” the company said in a media release.

Launched in 2014, Cinnamon TBC Asia has gained momentum and worldwide fame over the years, and following the introduction of an awards component in 2016, it has continued to make headlines and create immense hype in the travel industry at large. A total of 700 bloggers applied for the awards programme this year, and after a rigorous judging process facilitated by an esteemed panel of judges, a handful of high quality applicants were shortlisted.

Winners will receive gold, silver and bronze awards under each of the 10 categories. This year’s categories include ‘Best Travel Blog of the Year’, ‘Best Up-andComing Travel Blogger’, ‘Best Writing on a Blog’, ‘Best Travel Photography Blog’ and ‘Best Travel Video Blog’. Other categories for this year’s event include ‘Best Food Blog’, ‘Best Luxury Travel Blog’, ‘Best Airline Blog’, ‘Best Optimization of Social Media’ and ‘Best Responsible Tourism Award’.

Commenting on the awards, Dileep Mudadeniya, Head of Brand Marketing & CEO for the Cinnamon Life Mall, said: “Cinnamon TBC Asia is the only travel and digital marketing event of its kind in the region, that has a dedicated awards programme for top online influencers. The awards programme recognises a diverse array of bloggers, who are impacting the industry and fueling its growth”.

This year, Cinnamon TBC Asia will run under the theme ‘Creating Transformational Digital Content for Travel’ and will highlight ground-breaking trends and insights from expert speakers and industry practitioners from around the world, who are transforming the global travel industry.