Rs.85 m tourism promo attracts over five bids
A85 million- rupee worth tourist promotion campaign is on the cards for which more than five bids were being received from local companies and were reviewed last week.
Sri Lanka To u r i s m Promotion Bureau ( SLTPB) Managing Director Sutheash Balasubramaniam said that they have already floated a bid aimed at stimulating the low season and creating interest among travelers to visit the
The Chartered Institute for Securities and Investment (CISI), the leading professional body for securities, investment, wealth and financial planning professionals based in the UK, recently relocated to its new office premises in Sri Lanka at 345, R. A. De Mel Mawatha, Colombo 3.
The Sri Lanka office, functions as the institute’s international operations centre providing support to all CISI’s international operations. CISI Sri Lanka is a fully functioning representative office of CISI UK and comprises of all corresponding business functions including Business Development, HR, Customer S u p p o r t , L e a r ning and Development, Marketing, Finance and IT departments.
CISI Chairman Sir Alan Yarrow, Chartered FCSI, said “these are high value jobs for highly valued staff; and Sri Lanka’s highly educated, English speaking, service orientated, adaptable workforce has resulted in easy integration of our London-based operating units. We have been able to find sophisticat- destination.
The campaign is aimed at attracting travellers from China, India and West Asia during Sri Lanka’s traditional low season, he said.
During the low season months, the industry hopes to attract millennials who are new executives and not the backpackers; couples with double incomes and no kids called DINK, professionals and even senior citizens.
The MD noted that the campaign is expected to kick off in early September and go on ed technical skills resulting in a workforce of highly skilled professionals delivering professional qualifications.”
The Sri Lankan office predominantly deals with operations for the APAC and West Asia with the call centre servicing members and until the third week of November on a trial basis.
Next year, the Promotion Bureau expects to carry out a more streamlined campaign for the low season months in April, May, June and again in September, October and November.
Prior to this campaign the airlines and the destination management companies would be advertising through their own channels with campaigns of their own to attract visitors to the destination, Mr. Balasubramaniam said. students throughout the region.
Crystal Martil, Operations Manager and the first ever CISI Sri Lankan staff member, said: “When the institute began its operations in Sri Lanka in 2011, we had only five staff members. Today we have 36 employees.