Shalendra Mendis appointed GroupM Sri Lanka’s new Digital Media Director

In a move to further strengthen the company’s digital media strategies, GroupM, Sri Lanka’s leading media investment management and consolidation agency- has announced the appointment of Shalendra Mendis as Director of Digital Media.

Having previously worked in London, and subsequently for a leading ecommerce company, Shalendra joined GroupM in 2015 as the Assistant Manager for Digital Media for the group’s primary agency Mindshare. Shalendra has quickly ascended the career ladder since, and has deployed over 40 of Sri Lanka’s landmark digital media campaigns prior to this new appointment.

Since his employment at Mindshare, Shalendra has been a part of many regional and global awards, including more than 15 Effie Award winning campaigns for the company. The most prestigious feather to his cap however, is the Gold Award in the ‘Best Use of Digital Media’ category at the Festival of Media Global Awards 2017 held in Rome for the Marmite ‘Spoiler Mite’ - The Game of Thrones Spoiler Blocker campaign. The award is widely recognised as Sri Lanka’s biggest global accolade to date in digital marketing.

Throughout his stint at the agency, Shalendra has undergone many local and global training programmes -both internally, and with global partners such as Google and Facebook, and has as a result, been exposed to the latest in digital technologies and offerings.

Shalendra will henceforth be responsible for the designing and implementation of effective strategies, working closely with his carefully selected team of passionate professionals, overseeing that all digital projects align with GroupM’s ongoing digital media plan.