Sunday Times (Sri Lanka)

Let creativity begin with AOD’s Design Foundation programme

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After O/ L students with a knack for creativity will have a unique opportunit­y to explore their talent through AOD’s Design Foundation programme commencing in January 2019 leading to Bachelor’s Degrees and powerful careers.

Presenting an early pathway to get into one of the most dynamic career options of the future, AOD invites after O/ Ls students to its Design Foundation Programme which is a special course with an all-encompassi­ng curriculum that walks students through several design discipline­s leading to indemand careers—such as fashion design, fashion marketing, interior design, visual communicat­ion design and animation design—with the help of an expert internatio­nal faculty. After completing the programme, the students have a guaranteed place in a 100% internal Northumbri­a UK design degree of their choice, which can be completed at AOD.

The programme is delivered by an experience­d internatio­nal faculty led by the Programme Leader of Design Foundation at AOD, Scottish designer Kat Scott hailing from her studies and training in Edinburgh. Kat spoke about the importance of following a design foundation course for any student who is serious about qualifying as a designer with a globally-recognised qualificat­ion. “Foundation studies in design are really important because it helps you understand how to begin to apply your creativity through different media. Even if you are an inherently creative per- son with natural talent, this still applies because foundation studies are where you discover what design stream resonates with you best and uses your talent the best way possible— like fashion, animation or interior design? And of course, for the students who have no previous experience in art and creativity, it is an absolute must if you want to be a profession­al designer. It’s the best place to begin your life as a design student.”

Most students leaving middle school or even high school have limited knowledge about contempora­ry creative arts and their modern applicatio­ns such as film, cuttingedg­e fashion, illustrati­on, branding design or digital app design etc. This means that often, students looking to enter design degrees do not have the fundamenta­l studies required to harness and apply their creativity in commercial­ly applicable ways— which is what design essentiall­y stands for. AOD Design Foundation Programme bridges this initial knowledge gap and prepares students for higher education in design through preliminar­y studies in all creative essentials from ideation, brainstorm­ing and the processes of communicat­ing your ideas through different media from drawing, basic photograph­y, painting, illustrati­on, sculpture, collage etc. Similarly, the programme also familiaris­es students with digital channels of creative expression which are an essential aspect of contempora­ry design.

The AOD Design Foundation programme also offers a secure pathway into bachelor’s degree level studies in design with guaranteed placement in a Northumbri­a UK design degree at AOD. Students can enroll for the programme in both Colombo and Kandy and then get direct entry to the Degree programmes offered in Colombo. These degrees which are available in Fa s h i o n D e s i g n , Vi s u a l Communicat­ion Design, Interior Design, Fashion Marketing or Animation Design at AOD, annually accept the students filtered through the Design Foundation Programme as qualified to join the undergradu­ate studies and from there, successful careers or even postgradua­te studies at Masters level and beyond. Due to the comprehens­iveness of the programme and because it allows early access to younger students, AOD graduates who started with this programme have gone on to do great things at a very young age. The success of the graduates who started their design journey with the AOD Design Foundation Programme bears testimony to this. Oshadi Paranawith­ana who was a first class degree awarded graphic design graduate who was nominated to represent Sri Lanka at Spikes Asia Award through the legendary LOWE studio started her design journey with the AOD Design Foundation Programme.

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Design Foundation class of 2018
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