Sunday Times (Sri Lanka)

Browns bullish on automotive and plantation sectors

- By Duruthu Edirimuni Chandrasek­era

With a special focus on automotive and agricultur­e sectors, Browns Group of Companies (Browns) is looking for an opportunit­y to expand in their plantation business, top officials say.

Browns is a truly diversifie­d company broadly dealing in trading, manufactur­ing, plantation­s and renewable energy, travel and leisure, healthcare, investment­s and the real estate business.

"We are looking to acquire two more agencies related to automotive sector and if available, we will take up an opportunit­y for expansion in the plantation sector," Danesh Abeyrathne, CEO Browns told the Business Times in an interview.

Browns’ trading business varies from automotive, agricultur­e, general trading, heavy machinery, power generation and marine sector supplies. The manufactur­ing sector has four fir ms - Browns Ther mal Engineerin­g, Ajax Engineerin­g, AgStar PLC and Creation Wooden Fabricator­s.

Browns' plantation­s and renewable energy sector has two plantation­s - Maturata Plantation­s and Gal Oya Plantation­s (Pvt) Ltd and a solar power operation, Saga Solar Power ( Pvt) Ltd. The leisure arm has Browns Hotels and Resorts Ltd, BG Air Services ( Pvt) Ltd and Excel World Entertainm­ent Park. The healthcare sector consists of Browns Hospitals whereas their invest- ment arm has Browns Investment­s and a stake in Sierra Constructi­on. Their real estate sector has Browns Industrial Park Ltd and Browns Properties ( Pvt) Ltd.

The agricultur­e sector supplies fertiliser, tractors, harvesters, rice planters etc. Browns' constructi­on sector supplies profession­al handling equipment such as Hitachi, XCMG, Sakai and Manitou branded products for constructi­on.

Browns pharmaceut­ical arm has been dealing in veterinary products for a long time. Mr. Abeyrathne said three years ago they started supplying consumer pharmaceut­icals as well. The consumer electronic­s sector imports white goods while the marine arm supplies engines, accessorie­s and steering systems to boats.

According to Mr. Abeyrathne, the outlook is very promising for the plantation sector with plans for Browns to blend state of the art technology for value creation. “Through a sister company of the group involved in advanced technologi­es, we are pursuing the production of nutraceuti­cals and cosmeceuti­cals by extracting spices, for the first time in the country.” Precision agricultur­e is another area Browns is actively exploring to enhance existing efficienci­es of our plantation­s. Through the use of an advanced drone system, real time data will be collected, on crop health assessment, soil analysis and weather patterns. “Further, this will help in the efficient distributi­on of fertiliser­s and agro chemicals through aerial spraying system in addition to labour allocation for deficiency adjustment and identifyin­g accurate crop yields,” Mr. Abeyrathne added.

Their leisure sector, Browns Hotels and Resorts that comes under Browns Investment­s has six hotels in Sri Lanka and four in the Maldives. Out of the latter, Nasundara will be opening next year. Bodufaru Finolhu, Bodu Finolhu and the Three Islands North Male are still in the preliminar­y stages of constructi­on, Mr. Abeyrathne added.

He also said t h at the Pharmaceut­icals Division intends to invest in Ayurvedic medicine in the near future apart from its existing portfolio of Western medicine while Browns Hospitals will expand its footprint in other urban locations.

Excel Restaurant­s Pvt Ltd, a subsidiary of Browns Investment­s PLC

( BI), was granted franchise rights of FLOOR by O! and SHORE by O!, two leading pub and restaurant brands owned by Pubs ‘ N Places Pvt Ltd, a sister company of Lion Brewery Ceylon PLC last year.

“The strategic move of Excel Restaurant­s Pvt Ltd grants a substantia­l opportunit­y to increase its presence in the entertainm­ent sector. As a result of the new alliance, Excel Restaurant­s Pvt Ltd together with Browns Hotels and Resorts – a part of the BI arm, will manage the operations of the FLOOR by O! and SHORE by O! which were re-opened in April and May 2018 respective­ly, increasing their presence in the entertainm­ent industry,” Mr. Abeyrathne said.

He said that the depreciati­on of the currency had a negative impact on the Browns Group as it relies on imports for many sectors. As the cost of imports went up, this affected profit margins. The difference in the exchange rate compared to the previous year, lessened towards the end of the year. However, the Group companies took proactive measures to alleviate exchange rate risk.

Mr. Abeyrathne noted that mirroring their sister group, the LOLC, Browns will not hesitate to expand into Africa and South East Asia whenever there’s an opportunit­y.

 ??  ?? Mr. Danesh Abeyrathne
Mr. Danesh Abeyrathne

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