Singer appointed as DELL Technologies Commercial Distributor
Singer, country’s premier consumer product retailer has been appointed as the DELL Technologies Commercial Distributor in addition to the DELL Consumer Distributor status which Singer currently h o l d s. As t he DELL Technologies Commercial Distributor, Singer will distribute DELL Commercial products to Authorised Resellers island wide empowering them to cater to both Government and Private sector through DELL’s latest technologies. Through the past years, Singer has transformed in to a technological powerhouse with an impressive array of products enhancing its marketing capabilities in selling Computers, Tabs, Mobile phones and so on. Formerly, Singer partnered with DELL in 2014 as a Large f o r ma t Re t a i l e r and Distributor for consumer products and embarked successfully which eventually crowned Singer as the most coveted Best Consumer Distributor for FY2018 and FY2019 at DELL Technologies Partner awards. Singer has also been the main contributor in terms of being the market leader in Consumer business for DELL in Sri Lanka.
Expressing his views on the ground-breaking partnership, Mahesh Wijewardene - Group CEO of Singer Sri Lanka PLC stated, “On behalf of Singer Sri Lanka PLC, it is a honour to be appointed as DELL Distributor in both Commercial and Consumer categories and we are boarding on a new journey to fetch world’s latest technology and be a part of the workforce transformation journey in the Sri Lankan market by having the ability to cater the market needs. We will continue to empower Sri Lanka with DELL Technologies.”