CBL honours sales force at Annual Sales Convention
Ceylon Biscuits Limited ( CBL), Sri Lanka’s largest local food and confectionery conglomerate in Sri Lanka recently concluded its 2018 - 2019 Annual Convention and Sales Star Awards Ceremony at Waters Edge, Battaramulla.
The key objective of the annual event was to appreciate the dedication and contribution of the company’s field sales force and top sales performers towards the growth of the organisation during the previous financial year. The event was held with the participation of the Board of Directors, CEOs, field sales management andpersonnel of CBL.
The previous financial year showcased CBL’s position as an undisputed market leader in the many categories it operates in, making it one of the most successful Sri Lankan food manufacturing companies. It was also revealed that the brands of the company including Munchee, Ritzbury, Lankasoy and Samaposha have been able to consolidate the leadership position through significant increases in market share. These achievements were highlighted and commended during the awards ceremony.
The key highlight of the event was honouring the field sales force and top sales performers for their contribution towards CBL’s success in achieving set sales targets for the financial year 2018 – 2019. The prestigious CBL Sales Star award was jointly awarded to Sarath Rupasinghe, Territory Sales Officer of Nikaweratiya for Ritzbury Chocolates & Tiara Cakes and Thangaraj Dharshan, Territory Sales Officer of Pettah for Lankasoy and Samaposha in recognition of their overall outstanding performance. They received the “CBL Star Award” f rom Ramya Wickramasingha, Group Chair man of Ceylon Biscuits Limited.