Keells supporting and improving the lives of farmers to provide freshness to customers

Keells, with the recently l a u n ched ‘ F re s h because of you’ campaign made several i nvestments and improvements to processes to ensure the customer receives the freshest produce at the store. Farmers play a key role in this, and over the years, Keells has worked together with the farmers and the farming community to ensure the produce is the best quality from the source.

Keells has partnered strategically with organisations and together, has looked at how the agricultural practices overall can be uplifted to ensure the end product quality is improved.

The teams at the vegetable and fruit collection centers across the country in areas such as Sooriyaweva, Pannegamuwa, Keppetipola, Thambuttegama, Jaffna, Sigiriya ensure they work together with the farmers in the region to improve not just the quality of produce, but also to disseminate good agricultural practices and thereby introducing sustainable farming practices. Some of the ongoing work include;

Training and resources to maximize yield and minimize wastage.

Best Far ming Practices, Fertilizer Management and PostHarvest Techniques executed with the collaboration of the Department of Agriculture, Institute of Post- Harve s t Technology and Industrial Technology Institute.

Facilitating 50 training programs training over 1600 farmers on GAP ( Good Agricultural Practices) in collaboration with the Department of Agriculture.