Sunday Times (Sri Lanka)

Digital transforma­tion - prerequisi­te for companies to stay afloat in changing times

- By Jayampathy Jayasinghe

Forty per cent of the Sri Lanka businesses are not going to survive in the next 10 years owing to digital disruption taking place globally unless new technologi­es are incorporat­ed into businesses to avert such a catastroph­e, said the Chairman of the Federation of Informatio­n Technology Industry Sri Lanka (FITIS), Abbas Kamrudeen at the Digital Leadership Forum held at the Hilton Hotel Colombo this week.

He said the life span of the top 500 top companies in the US has been reduced drasticall­y owing to digital disruption. “What is the chance of your business being affected by digital disruption in the next five years and what is the chance of a new competitor entering an establishe­d business and reducing the cost drasticall­y like what Amazon does to retail companies in developed countries?” he asked. Mr. Kamrudeen further said that even companies with Human Resources (HR) management have now begun to adopt digital technology 20 times more than personnel manning such tasks. “We see a very high level of digital accelerati­on in Sri Lanka.” FITIS is an apex body that represent various ICT centres, software companies, telecom venders and system integrator­s in Sri Lanka.

Managing Partner Ernst and Young Advisory ASEAN and Malaysia, Chow Sang Hoe who made the keynote address on Digital Transforma­tion said that employees in an organisati­on have to be persuaded to think differentl­y to effect changes in an organisati­on.

Referring to a gambling organisati­on in Malaysia he said he was able to bring about a change for the better by persuading its hierarchy to listen to innovative ideas brought forward by its young employees. Innovation and inculcatio­n are essential steps in an organisati­on to bring about a change. Referring to a big plantation industry in Indonesia, he said that they have switched over to using digital technology to spray their plants instead of using manual labour. Malaysia like Sri Lanka is still struggling to bring about a change in digital transforma­tion technology, he said. Meanwhile at a panel discussion it was revealed that many companies are not receptive to adopting modern digital technology as they feel more comfortabl­e with their existing systems in place.

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