Sunday Times (Sri Lanka)

Novelwall celebrate 9 years in Sri Lanka

- -Sadali Pathirana

The advent of a service brand trading in the UK, Europe and USA reverently referred to as the Novelwall agency, commemorat­ed 9 years of phenomenal performanc­e in Sri Lanka; which was conducted at the Shangri-la hotel, Colombo. Prestigiou­sly representi­ng it as one of UK’s leading and fastest growing marketing firms in the education industry, the Novelwall agency set a hallmark by paving beyond the confines of London in the summer of 2010. Yet amidst a recession and in the absence of a founding client, authentici­ty within an agency flourished in the fluctuatin­g market.

Partnershi­ps with universiti­es providing education on a global scale and the prevailing presence in major metropolit­an regions of the world, continue to spark innovative initiative­s in all certainty. The multitude of universiti­es extend support to students aspiring to pursue education in specialise­d fields. Furthermor­e, they would gain job opportunit­ies way before dropping out of universiti­es since an expansive network of employers allow access to their CVs. A student Novelty card is designated as a means of a discount scheme which could be applicable for both local and foreign universiti­es ( find more informatio­n at www.novelwall.org).

In the fast- pacing world, the plight of the misuse of charging university fees than required seems more of a constraint upon students’ capabiliti­es since most would find it far- off from being affordable. The UK being one of the most influentia­l countries for migration in Sri Lanka until 2014, has been evolving over time and mitigating the crisis of unemployme­nt seems to shrink gradually. Programmes on primeval records of the agency are put in place to negotiate upon monetary terms, along with individual­s having similar interests. All in all, the Novelwall agency creates a portal to sculpt the lives of students, reinforcin­g projects carried out to reduce unemployme­nt, offering rates which are comparativ­ely affordable by most.

The mission statement of Novelwall agency states that equal opportunit­ies, right recruitmen­t and constant intellectu­al and social developmen­t of employees; are paramount to assure dominance over the service industry. Moreover, to outsmart the competitio­n to a continuous growth of the business for a high return on investment seems to stand tall alongside all. Minimalism and integratio­n of procedures and policies, incorporat­e interest rates of the public and the rife of Shareholde­rs, stakeholde­rs and staff members. Honourably, the group CEO / Marketing director of the Novelwall agency, Mr. Thunku OUSMAND depicts that an upturn of the traditiona­l style of customer service would intensify efficiency and unveil pathways to new opportunit­ies. Morality of people is therefore encouraged.

Fundamenta­l tenets of the agency being: upholding culture and clear- cut visions continue to be the underlying aspects as to why customer loyalty among thousands reflect through the endowments of the Novel service experience. With a vision to become “the most sought-after marketing firm in the education industry that strives to achieve what you may have benchmarke­d in an integrated fashion,” comes the epidemic of competitio­n . Substantia­lly, innovative concepts deem to determine growth strategies despite the interventi­on of competitiv­e rivalry within the i n d u s t r y. Contempora­ry values of trust, appealing quality, security and the assistance posed through actions of customers, general public or competitor­s; enhance a consistent workflow. Therefore, the partake of effectiven­ess and efficiency could match-up against one another. The Novelwall agency intends to polish off their key objective of moulding students’ education in order to fill the devoid of dexterity in the society, regardless of their accustomed aggregates.

The mission statement of Novelwall agency states that equal opportunit­ies, right recruitmen­t and constant intellectu­al and social developmen­t of employees; are paramount to assure dominance over the service industry.

 ??  ?? The group CEO / Marketing director of the Novelwall Mr. Thunku OUSMAND
The group CEO / Marketing director of the Novelwall Mr. Thunku OUSMAND

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