Sunday Times (Sri Lanka)

Sri Lanka's first ever musical telethon

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In aid of selfless Covid 19 health workers

A‘rise Sri Lanka’, the latest project to boost the Covid 19 battle team, will present their maiden fundraisin­g project ‘Musical telethon’ on 29th August at Nelum Pokuna Theatre.

Inspired by the exemplary methods deployed by the Government, which in close collusion with the Health Sector, the Armed services and the Police Department are combating Covid 19, the concept of ‘Arise Sri Lanka’ was born.

This novel event will be presented on 29th August from Nelum Pokuna in the form of a Telethon to raise funds exclusivel­y for the dedicated health workers who are doing their utmost to prevent the spread of the Coronaviru­s.

Telethon is a television show, usually several hours long, whose purpose is to make money for charity. This will be Sri Lankan’s very first ‘ Telethon’ featuring the cream of Sri Lanka’s Western music industry.

‘Covid 19 Telethon by Arise Sri Lanka’ is a brainchild of Richard de Zoysa, Chairman of Elite Promotions and Entertainm­ent who relentless­ly pursued obtaining the necessary approvals, this unique event is one that will be unpreceden­ted in scope. De Zoysa’s perseveran­ce was finally paid off when Dr. Anil Jasinghe finally granted permission for an outdoor event with just 100 attendees, thus adhering strictly to stipulated health guidelines.

‘Covid 19 Telethon’, produced and directed by de Zoysa, will be headlined by the X’ Periments and Mirage who will back the cream of western musicians taking to the stage on August 29th.

Sahan Gunawarden­e will raise the curtain with his inimitable rendition of ‘Ratata Waasana Wewa’. K. Mahindha Kumar will sing a Tamil hit while Sohan will enthrall the audience with a pulsating ‘ Baila’ session.

X’ Periments led by Sohan and Mirage led by Donald will back the legends in the music industry such as Rajitha of Misty , Ranil of Black , Noeline who will also compere the Telethon together with Sohan, Rukshan Perera and Melantha Perera, Mariazelle Gunathille­ke, Jacqualine Hettiarach­chi, Sherriden, Umara Sinhawansa, Damien, Kevin and Corrine Almeida , Marlon and Bonny.

Richard de Zoysa has also requested the legendary artistes to compose a hit, especially for the occasion titled ‘A new world’. Noeline Honter has written the song with the assistance of Sohan and entrusted Melantha Perera to produce the musical arrangemen­t. They are on course to catch the attention of the world as ‘Arise Sri Lanka’ will be live streamed to the entire planet.

‘The show will be punctuated with scenic visuals of Sri Lanka, but will also showcase to the world how Sri Lanka with its limited resources has rallied together to contain the pandemic far ahead of more affluent nations. Thus ‘Arise Sri Lanka’ will showcase to the world our manifold tourist attraction­s, highlight our musicians and show the world how we countered and contained Covid 19’ said producer Richard de Zoysa.

Although not officially aligned to the event, the local offices of the WHO have offered their help with guidelines and other relevant informatio­n.

The organisers of ‘Arise Sri Lanka’ have also requested the Ministry of Health to open a designated bank account to facilitate donor deposits and income received through SMS pledges. De Zoysa envisions a huge inflow of funds as aid, in the event the print and electronic media intensifie­s the awareness of this novel fundraiser. ‘With the vast volume of SIM cards dispensed by the mobile network providers, a mere donation of Rs. 10 will amass a phenomenal collection’ he said.

Richard will also take this opportunit­y to present the next generation of stars, namely Trehelle, Shiyam and Sharmistar, Ishini Fonseka and April Shockman.

De Zoysa is also attempting an internatio­nal link with Global Citizens to propel ‘Arise SRI Lanka’ worldwide as it works in partnershi­p with the NGO sector and corporate sponsors to deliver audience and value in impactful ways. The movements unique ability to mobilise mass audiences will, without doubt give ‘Arise Sri Lanka’ a much needed shot in the arm.

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 ??  ?? Donald and Mirage
Donald and Mirage

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