Fonterra co-creates grass root solutions with their dairy farmers

Fonterra Brands Lanka has implemented specific solutions together with its dairy farmers to improve milk quality and yield, which includes the provision of fodder and farming equipment.

Smallholder dairy farmers form the backbone of the dairy industry, contributing to 90 per cent of Sri Lanka’s local milk supply. Organised knowledge- sharing, training, a sustainable business model and the transfer of deep dairy expertise can help upskill these farmers and lift their dairy farm performance and income, Fonterra said in a media release.

With this purpose in mind, Managing Director of Fonterra Brands Lanka and Indian SubContinent Ms. Vidya Sivaraja recently initiated the Dairy Discussion Group series with a group of farmers in Bingiriya, Kurunegala together with Fonterra’s Supplier Relationship Officers (SROs).

“Good insights come from the grass root – and through our Dairy Discussion Group series

Good insights come from the grass root – and through our Dairy Discussion Group series which we initiated in July, we have looked into the various challenges faced by our hard-working dairy farmers. Such consultations have been valuable in co-creating solutions to help improve milk quality and yield.

which we initiated in July, we have looked into the various challenges faced by our hard- working dairy farmers. Such consultations have been valuable in co- creating solutions to help improve milk quality and yield. The solutions we are implementing are in line with the imperatives called out by the Presidential Task Force for Economic Revival and Poverty Eradication. Our country is rich in resources, talent and ingenuity. We are committed to championing this potential in line with the nation’s priorities,” she said.