Sunday Times (Sri Lanka)

Big Bad Wolf goes online: Get your favourite books from the comfort of your home

- By Yomal Senerath-Yapa

The Big Bad Wolf Book Sale this year will happen online. Hosted through a platform called “The Readers Portal”, the sale will be live 24/7 from October 1-4, it was revealed at the launch of the website, attended by Nishan Wasalathan­thri, Director of ProRead Lanka and through live web conferenci­ng by co-founders of Big Bad Wolf Books, Andrew Yap and Jacqueline Ng from Malaysia.

Apart from the popular 50%-90% discounts, this year there will be three times more books than before with 70% of them being titles that have never been in Sri Lanka previously. The website promises a ‘seamless and efficient method of purchasing books right from the comfort of home which is mobile friendly’. There will be a recommenda­tion section to help readers choose books, while searching can be done via keywords, ISBN, titles and authors.

Explaining the decision to have an online sale Andrew Yap said “The safety of our fans is our priority.”

Nishan revealed that only local courier charges apply for delivery and these will be at a minimum- while any purchase above Rs.8000 will be free of all courier charges.

Jacqueline assured that the Big Bad Wolf sales team will ‘monitor the whole process meticulous­ly ensuring all safety precaution­s are followed thoroughly.’

Promotions this year include the Horrible Histories book series where customers can choose to buy three books at Rs. 640, Magical Books with a buytwo-get-one- free and a buythree-get-two offer, and a buy-one-get-one-free offer for the Classic Fairytale by White Star Kids series.

Customers are advised to stay updated on social media pages for other contest and promotion arrangemen­ts.

The sale, open 24 hours from October 1 to 4, will happen through www.bigbadwolf­books.lk. Latest updates will be released through Facebook at www.facebook. com/bbwbookssr­ilanka and Instagram www.instagram. com/bigbadwolf­books.lk.

The world’s biggest book sale, Big Bad Wolf was launched in 2009 in Malaysia and extends across cities in Thailand, Indonesia, the Philippine­s, UAE, Pakistan, Myanmar, Taiwan, Cambodia and Korea.

 ??  ?? Nishan Wasalathan­thri addressing the press conference. Pic by Indika Handuwala
Nishan Wasalathan­thri addressing the press conference. Pic by Indika Handuwala

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