Ceylinco Life ‘Family Savari’ to reward customers with Rs 30 million in gold
Life insurance leader pivots to new paradigm in response to COVID-19 travel restrictions
A veritable shower of gold – Rs 30 million worth to be precise – is what Ceylinco Life is going to reward loyal policyholders with, as an exciting alternative to its ‘Family Savari’ mega promotion, set back by travel restrictions necessitated by the COVID-19 pandemic.
Sri Lanka’s life insurance market leader has announced that more than 600 policyholders drawn from those who keep their life insurance or retirement plans active between September 2020 and August 2021 would be eligible to win this bonanza in gold, instead of the overseas holidays and local excursions they would normally
win under this promotion.
“Loyal customers keep businesses alive and must be appreciated fittingly, especially in dif
ficult times like the present,” Ceylinco Life Managing Director Mr Thushara Ranasinghe commented. “That is why, the global pandemic notwithstanding, we have decided to reward them with gold, a universal symbol of prosperity and perennial value.”
To be eligible for the six draws of Family Savari 14, policyholders would be required to continue their existing policies with Ceylinco Life or maintain a minimum account balance in their retirement plans.
Additional winning chances would be given to customers who pay their premiums directly to the company and further chances will be assigned corresponding to the time they have been Ceylinco Life customers, the company said.