Sunday Times (Sri Lanka)

SLIM organises Battle of Brain Champs Corporate Quiz Competitio­n

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For the 3rd consecutiv­e year, the Sri Lanka Institute of Marketing, SLIM, will organise its annual corporate marketing quiz themed ‘Battle of Brain Champs’, to be held at Marino Beach Hotel in Colombo on 7th October 2020.

This year’s quiz is sure to be an evening of intellectu­al stimulatio­n and competitiv­e spirit. SLIM has organised this event to promote healthy competitio­n among marketing profession­als and test their knowledge on multiple subject areas such as Marketing, Strategy Formulatio­n, Branding and General Knowledge. The purpose of the quiz is to educate and create awareness about the latest trends and practices in the marketing field.

The Battle of Brain Champs will feature 5 rounds in the form of a live table quiz where each group will be given 10 thought-provoking questions covering varying areas including Marketing Essentials, Consumer Behaviour, Brand Fundamenta­ls, Internatio­nal Marketing, Internatio­nal Affairs, Economics, Business Management, Business Strategy as well as General Knowledge.

The quiz is open exclusivel­y for corporate organisati­ons and each team should consist of a maximum of 5 members.

The winner will walk away with a trophy as well as a handsome cash prize of 100,000 rupees while the first and second runners-up will receive cash prizes of 50,000 and 30,000 rupees respective­ly.

Commenting on the competitio­n, Roshan Fernando, President, SLIM stated, “As the national body for Marketing, SLIM has always remained proactive in adding value to the marketing profession.

This exclusive Marketers’ Quiz offers a great opportunit­y for practicing marketers to showcase their knowledge while learning new things. I’m certain that this year’s event is going to promote healthy competitio­n among corporates while promoting team spirit.”

SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), Organisati­on of Profession­al Associatio­ns of Sri Lanka (OPA) and Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL). SLIM also has received ISO 9001:2015 certificat­ion in recognitio­n of its superior quality management system and ISO 2990:2010 for Learning Service Provider (LSP), providing non-formal education and training services.

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