Sunday Times (Sri Lanka)

A calendar inspired by the past and fashion-forward styling

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As part of its fifth anniversar­y celebratio­ns, The Agency Sri Lanka has launched ‘Dynasty’, its digital calendar for 2021 with the 12 months depicting epic tales from the great Sri Lankan dynasties, dating as far back as the 5th century B.C. in an avant-garde setting and with fashion-forward styling.

These epic tales trace their roots to the Mahavamsa, Dipavamsa and the Chulavamsa, the historical chronicles that record the island’s history. January (Duruthu) features Kuveni and her demonesses, February (Navam) depicts the love of Saliya and Asokamala, while March (Medin) showcases the courage of Queen Viharamaha­devi. Parakramab­ahu VI and his love for literature and poetry are highlighte­d for the month of Vesak.

The images feature elaborate sets and conceptual styling, using models from The Agency SriLanka’s portfolio and clothes from the island’s leading designers. Brandon Ingram was the creative force behind the concept which was photograph­ed by Jonathan and Ryan

Wijayaratn­e of You’re My Favorite.

The digital calendar will be made available to download on The Agency Sri Lanka’s website (theagencys­rilanka.com), accompanie­d by a social media campaign.

Anjuli FlamerCald­era, Founder and CEO of The Agency SriLanka says, “The Dynasty calendar showcases the internatio­nal standards of the models represente­d by the company, whose roots and DNA are verymuch Sri Lankan. This shoot has been a collaborat­ion with designers, who represent modern Sri Lankan fashion, a way to shed the spotlight on homegrown creators. The entire project has brought together various partners, who have worked with The Agency Sri Lanka over the past five years, and beenpart of our journey as the country’s premier homegrown talent management platform.”

Brandon Ingram, Creative Director, Wunderman Thompson Sri Lanka says, “We often look to the west for inspiratio­n on creativity, but there is so much of rich culture and history to be inspired by right here at home.”

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