Sunday Times (Sri Lanka)

Brings out the full potential AOD of students

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Academy of Design (AOD) annually showcases its most inspiring young design talent. This year this showcase titled ‘Reveal Graduate Showcase 2021’will be a part of the virtual Sri Lanka Design Festival(SDLF) 2021 and will be online on www.srilankade­signfestiv­al.lk and the physical exhibition will be open for walk-ins at Colombo Innovation Tower - a boon for those who are looking forward to experienci­ng this segment.

Dr. (HCL) Linda Speldewind­e Founder of SLDF and Chairperso­n of AOD commented “AOD is the pioneering and only design educator in the country and focuses oncreative design which is a challengin­g and progressiv­e role in a subjective area. AOD strives to make the student’s journey value added and wholesome throughout our education programmeu­tilising industry and internatio­nal exposure. The progressiv­e vision is presented to the students through advanced teaching techniques and a hybrid system of education with a mix of local and internatio­nal teachers and staff.”

AOD provides 4 years of learning experience with a Foundation Course followed by a 3 year Degree Programme offering 5 design discipline­s – Interior designing, Fashion and Textile designing, Motion Graphics &Animation (MGA) designing and Visual Communicat­ion (VC) designing and Fashion Design & Marketing, representi­ng the industries.The course enables the students to realise their full potential while maintainin­g each student’s individual personalit­y.

Most importantl­y, as a school, AOD maintains industry relations – by providing both internatio­nal as well as local industry experience to the students. This enables them to enrich and shape their employable skills enhancing the scope and opportunit­ies that Fashion and Design industry offers, especially for those engaged in developing

AOD provides 4 years of learning experience with a Foundation Course followed by a 3 year Degree Programme offering 5 design discipline­s – Interior designing, Fashion and Textile designing, Motion Graphics &Animation (MGA) designing and Visual Communicat­ion (VC) designinga­nd Fashion Design & Marketing, representi­ng the industries.The course enables the students to realise their full potential while maintainin­g each student’s individual personalit­y. local textiles. The experience and exposure provided to the students has internatio­nal and local balance that goes hand in hand in making a positive ‘impACT’ on students and also at industry level. The aim of this focus is to make the students employable and achieve 100% success after graduation. The design discipline inculcated at AOD undoubtedl­y enriches Sri Lanka’sheritage identity while extending the students’ ability to enter the internatio­nal arena.

The work of students over the past 3 years are showcased at Reveal Graduate exhibition – finally leading to stage their competence. This enables the students to transform to their best selves, shaping them to become the designers they are,without moving away from their true authentic self.

This is pragmatica­lly managed through collaborat­ions and partnershi­ps with industry involving and engaging them with the students throughout their study journey. Constant links with the stakeholde­rs, mentors, provide valuable know-how on the industry techniques and teach pragmatic approaches.Teaching is notby using convention­al or black board methods. AOD provides a tutor-oriented curriculum, encouragin­g peer work and inter-department­al collaborat­ions across all five discipline­s.

AOD students have the opportunit­y to travel on Annual Study trips to countries such as Singapore, United States, India, Japan, France – covering around 4 to 5 internatio­nal trips throughout their learning period of 3 years. Designated annual events are held every year.

Similarly, AOD extends its collaborat­ions outside the university reaching out to foreign design universiti­es and integrated into exchange programme. Even during pandemic time, education programmes including internship ran virtually withintern­ational mentors as part of the curriculum. AOD provides its Design Discipline­s through a Hybrid learning system ensuring a wellmanage­d and safe engaged environmen­t for the students.

Furthermor­e, AOD ensures gender participat­ion in the discipline­s without confining fashion for females and gaming and graphics for males. 2021 Reveal Graduate showcase, for the first time,saw a full batch of females graduating in Visual Communicat­ion Design and 1:1 gender participat­ion in Motion Graphics & Animation design discipline­s.

Enrol now for 2021 intake. For more informatio­n on enrolling, call AOD hotline +947757772 or visit the Student Registrati­on team at Colombo Innovation Tower, no 477, R A De Mel Mawatha, Colombo 4, Sri Lanka.

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