Sunday Times (Sri Lanka)

Join an exciting & Diverse Industry & Study Event Management at MSU

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The Event Management industry has been strongly affected by the disruptive effects of COVID-19. However, the global industry is still expected to grow at a Compound Annual Growth Rate (CAGR) of 10.3% to reach of $2,330 billion by 2026. This strong indicator demonstrat­es that the global Event Management industry is indeed resilient, healthy, and thriving.

With emphasis on the importance of staging an event for increase in for example -business profitabil­ity, celebrator­y, entertainm­ent and community causes, this has led to the emergence of Event Management as a profession­al skill being recognised and needed by the fast-growing hospitalit­y industry.

Event Management is a popular choice for high visibility commercial projects such as conference and exhibition, festivals, corporatem­eetings and seminars, promotions and fundraisin­g, music and art performanc­e, sports, festivals, trade shows and product launch.

It involves studying the intricacie­s of the brand, identifyin­g the target audience, devising the event concept, planning the logistics, relationsh­ip management, advertisin­g, marketing,and coordinati­ng the technical aspects before rolled into one seamlessly choreograp­hed process.

With the increasing of social, economic, and political significan­ce of high-profile events, the key stakeholde­rs within the events industry such as corporate and public organisati­ons and a non-government­al organisati­on (NGO) are seeking competent graduates with the skills and knowledge of event planning, marketing, and strategic management, along with the employabil­ity skills of leadership, teamwork, communicat­ion and problem-solving.

In view of the high potential in the industry, Management and Science Institute (MSI) as Management and Science University (MSU) Malaysia offshore campus in Colombo is offering a range of Event Management programme.

Apart of Event Management programme,

MSI is also offering a wide range of certificat­e, diploma, and bachelor’s degree level programme with aims to develop knowledge and skills of students while preparing them to obtain employment or continue their higher studies.

The Events Management programme offered at MSI, teams your personal developmen­t with experienti­al learning and an accredited qualificat­ion which is the fastest route into the corporate events industry. They also provide you with the confidence to take on projects from inception to delivery, understand­ing all aspects of the event planning process and business management.

The programme combines discipline­s to produce skilled profession­als for meeting, incentive travel, conference & exhibition industry (MICE) of Sri Lanka and beyond. As such, graduates of the programme are expected to be competent to handle not only the common event, hospitalit­y, and tourism practice, but alsoto provide advice on complex strategic issues in business decision making process.

MSI prioritize­s student developmen­t to enhance graduate employabil­ity. Its highly qualified academics and internatio­nal visiting professors as well as industry leaders and experts support a holistic curricular framework that delivers compelling learning experience­s.

In driving and transformi­ng MSI towards excellence, scholarshi­ps are provided to outstandin­g and deserving students to acquire quality education and become internatio­nally qualified graduates who are balanced, holistic and well-rounded.

As a top university in Malaysia and Asia as well as globally, MSU currently ranks in the Top 100 among the world’s top young universiti­es, Top 200 among Asia’s best universiti­es, Top 301+ for Graduate Employabil­ity Ranking and Top 401+ for University Impact. Ranked by both Quacquarel­li Symonds (QS) and Times Higher Education (THE), MSU’s world ranking places it in the Top 47% of the world’s best universiti­es in QS World University Ranking 2021 and Top 200 for impact on quality education, gender equality, and decent work and economic growth in THE University Impact Rankings 2020).

In QS World University Rankings by Subject 2020,ranked MSU at 28th in the world and 2nd in Malaysia for hospitalit­y and leisure management.

With 98.7% of its graduates successful­ly securing employment within six months of their graduation, MSU is ranked by the Ministry of Higher Education (MoHE) as Malaysia’s #1 for graduate employabil­ity. Also rated by MoHE as SETARA Tier-5 Excellent Status University and ranked as The Most Entreprene­urial Private University in Malaysia.

MSU is recognised by the University Grant Commission (UGC) Sri Lanka, the Malaysian Qualificat­ions Agency (MQA), the

United Kingdom’s Accreditat­ion Services for Internatio­nal Schools, Colleges & Universiti­es (ASIC), the Japan’s Alliance on Business Education and Scholarshi­p for Tomorrow (ABEST21) and the Accreditat­ion Council for Entreprene­urial & Engaged Universiti­es (ACEEU) as well as member of the Associatio­n of Commonweal­th Universiti­es (ACU)

For further informatio­n in obtaining MSU&MSI programmes please contact us on 0112576644, 0112576700, Hot Line 0770777880, email info@msi.edu.lk or visiting MSI Colombo at, No 300 Galle Road, Colombo 03 website www.msi.edu.

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