Sunday Times (Sri Lanka)

The future is bright for business students at apiit – and here’s why

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At a time when becoming an entreprene­ur and having your own ‘start up’ or finding a lucrative job in another country is the dream, the Business Degrees at APIIT Sri Lanka awarded by Staffordsh­ire University in the UK meet the needs of the ever-evolving business world. Now more than ever, the business world needs versatile, forward-thinking and enterprisi­ng leaders capable of tackling the tough social, environmen­tal, and business challenges that they – and the world – will face.

To shape these leaders the world truly needs, APIIT is taking

BA (Hons) Business Innovation and Entreprene­urship

Innovation and enterprise lie at the heart of today’s successful businesses. In a world that changed overnight as it was hit by the Covid-19 pandemic, volatility, complexity and uncertaint­y are the norm. Leaders, therefore, must know how to improvise through innovation.

The BA (Hons) Business Innovation and Entreprene­urship degree will develop students’ ability to think flexibly and creatively. Students will graduate with an entreprene­urial mindset, which employers have realized that they need in their employees – the knowledge to grow a business and keep nourishing it. contempora­ry learning to the next level. In partnershi­p with the School of Justice, Security and Sustainabi­lity of Staffordsh­ire University, APIIT offers three cutting-edge degrees in business innovation and entreprene­urship, digital and social media marketing, and finance and business enterprise. The modern curriculum of these degrees combined with sound practical experience ensure that you step into tomorrow as a future-ready profession­al with the skills and confidence to tackle the challenges of the ‘next normal’.

BA (Hons) Digital and Social Media Marketing

Another repercussi­on of the Covid-19 pandemic was the expedited growth in digitaliza­tion, as all businesses and industries, including education, transition­ed to online platforms. Since the onset of the pandemic, skills in digital and data more generally have been rising sharply and, with the growth of markets and technologi­es, the opportunit­ies for digital marketing profession­als is only going to continue to expand.

The BA (Hons) Digital and Social Media Marketing degree will equip students with the creative and technical skills and experience that employers demand of modern marketing profession­als. Students will graduate with experience in digital marketing analytics and strategy, search engine optimizati­on, social media marketing and digital content creation.

BA (Hons) Finance and Business Enterprise

Graduates with a degree in Finance are invaluable to any business venture – they are the go-to profession­als in an organisati­on for any important business decisions. With this degree, you can tick all the boxes of employment expectatio­ns: high salary, high rate of employment, and high projected number of jobs for the upcoming decade.

But finance and accounting are no longer just about taxation and the management of financial capital. The BA (Hons) Finance and Business Enterprise degree will give students a deeper understand­ing of financial concepts that underpin modern business enterprise­s. Students will explore the crucial role of finance in organizati­onal decision making and the pursuit of competitiv­e advantage, and gain expertise in FinTech and Digitisati­on, Sustainabl­e Accounting, and Forensic Accounting, among others.

If any of these British Business degrees sound interestin­g to you, let APIIT set you up for life.

With over two decades of proven excellence, APIIT Sri Lanka is a reputable higher education institutio­n that is one of the largest providers of British degree programmes in Sri Lanka – both undergradu­ate and postgradua­te – in Business Management, Computing/IT and Law, with close to 1,500 students in enrolment and an annual intake of 600 students.

APIIT is affiliated to the prestigiou­s Staffordsh­ire University in the UK, that has a reputation for excellent teaching quality (Gold Ranking in Teaching Excellence according to TEF ratings in the UK) and superior student satisfacti­on. This is a indication of the commitment to quality undertaken at a local and global level.

The faculty at APIIT is composed of qualified and passionate academics with expertise closely matched to the modules. They balance academic rigor with compassion and empathy. Students have the opportunit­y to engage in multiple real-life experience­s to gain practical business acumen and help them stand out from the crowd.

Evidence of its teaching standards is APIIT’s 100% employabil­ity record. With high rates of graduate progressio­n to skilled employment or further study, more than 90% of APIIT graduates are employed or in further study within 3 months of graduation.

To gain global exposure, students have the option to transfer to UK, Australia, New Zealand, or any other country of their choice after completing at least one year of study in Sri Lanka.

For more informatio­n on selecting the right Business Degree, call APIIT Colombo on 0765 788 788 or APIIT Kandy on 0773 577 877 or email info@apiit.lk.

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