Sunday Times (Sri Lanka)

News Publisher becomes first Corporate Communicat­ions agency in Sri Lanka to accept crypto-currency

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News Publisher, a modern era Corporate Communicat­ions Agency, driven by innovative technology solutions in communicat­ions and media recently announced the availabili­ty of the option for customers to now pay via crypto-currency for services rendered, along with payments being accepted in LKR and USD via the online payment platform. The addition of crypto-currency acts as a method to better serve the agency’s internatio­nal clients, staying true to their model of innovation and use of modern technology to provide holistic communicat­ion services.

News Publisher has continuall­y invested in its resources in order to remain at the top of the market through innovation, identifyin­g opportunit­ies as a start-up to implement measures for the betterment of their stakeholde­rs.

Speaking with Fiona Nanayakkar­a - Director, News Publisher “Given the current economic crisis Sri Lanka is facing, there is immense pressure for the private sector to continue innovating in order to provide the nation with much needed foreign currency. Companies such as News Publisher need to put aside qualms and look at larger markets where we can play an active role in aiding to rebuild our nation. Crypto-currency is nothing new for more developed markets and is an identified avenue to expand business borders for sustained growth.”

The rise in the market value of crypto- currency, along with its growing popularity in internatio­nal markets, backed by the positive sentiments towards the blockchain technology which makes the existence of cryptocurr­encies possible, has created a positive impact on the investment­s of mainstream investors worldwide.

Concluding, Nanayakkar­a stated: “As a techno-preneur in a market that has the potential for growth, it is imperative that we consistent­ly look for opportunit­ies to grow utilising both new tech, as well as existing tech that has been tried and tested in global markets. However, working outside of an industry that is not particular­ly led by or wholly dependent on tech means it is not always easy to find the resources to implement secure initiative­s. The News Publisher team works with integrity for growth; which has enabled us to move forward and customise our services according to a client’s needs. With this in mind we are pleased to work with clients who provide us with the opportunit­y to step into the future with them.”

 ?? ?? Fiona Nanayakkar­a - Director, News Publisher Lanka
Fiona Nanayakkar­a - Director, News Publisher Lanka

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