PMF’s New Brand Supports the Company’s Transformational Journey
PMF Finance PLC, which has been navigating a new path to future growth and success since 2019, has now crossed another notable milestone. To align the Company’s identity with its transformational journey of growth and success, the Company is re-launching itself as PMF Finance PLC.
The event to mark the re-launching was held at Cinnamon Lakeside, Colombo under the patronage of Chairman Chandula Abeywickrema and Board of Directors.
This journey of growth and success resulted in PMF taking a 360-degree turn to a profit-making entity within one year of revitalised operations. To further enhance and consolidate its journey while reflecting its new thinking and strategic priorities, the Company’s leadership and management made a concerted decision to embark on a rebranding effort. This new identity and brand reflect PMF as it stands today – a customer-centric organisation leading the way in innovative and transformative financial solutions to benefit the Sri Lankan people and the Nation’s prosperity in the long term.
Much thought and consideration have been given to the new PMF brand. The letters P, M, and F stand for “Path-Maker Frontier”, alluding to the Company’s purpose to offer differentiated yet useful and needed financial solutions to their current and future customers. The new brand colours used are red and black. Red denotes strength and passion, while black denotes power and elegance. The asterisk used in the brand mark denotes something special:
it is the symbol of distinction. The asterisk mark can also be seen as a rising sun, symbolizing progress
and a new day and a new path to achieve success from all stakeholder perspectives.
“This new brand has consolidated our efforts in turning around an established financial institution with inherent issues into a modern, innovative, and go-to brand for people’s financial needs,” said Chandula Abeywickrema, Chairman of PMF. He also reiterates that the Company’s efforts to renew and revitalise operations to become sustainable in today’s dynamic economic and financial conditions have progressed according to plan and resulted in creating milestones in a short period.