Virtusa identifying transformation, investing in branding

Virtusa Corporation a global provider of digital strategy, digital engineering and IT services and solutions, is identifying transformation areas and investing in the brand in the next 24 months, officials said.

The company is also scaling for linear growth in the next few years, Roch Ferreira, Vice President and Global Head, Corporate Marketing, Virtusa, told the Business Times recently. One area the company is eyeing for growth is in Human Resources, he said.

Virtusa has completely transformed the Human Resources life cycle from recruiting employees and onboarding them up until the time they leave that with all HR functions tech backed and automated. As an example, the company has a virtual induction platform to onboard employees. One of the reasons to automate HR functions is so that the employees can function in their employment capacity and stop worrying about documentation, etc.

“We are also trying to grow in the vertical of banking, financial services and insurance. We want to get into all digital banking services and offer a buffet of solutions to clients so that they have options,” Mr Ferreira added.

He also said the company has doubled its employees globally to 40,000 after the pandemic. “When many firms were going online, we were needed to support their online businesses. We had to fill many gaps the clients had. So it became necessary for us to recruit more employees,” he explained.

This year for International Women’s Day Virtusa allocated US $ 70,000 globally in scholarships and donations. Of this, scholarships worth $10,000 were awarded to female students in Sri Lanka through partner universities, namely, the University of Colombo, University of Jaffna, University of Vavuniya and the Open University of Sri Lanka.

The Engineering Equity hackathon the company held recently aims to address and solve societal problems by encouraging participants to develop apps, platforms and programs based on four identified challenges. These include a chronic STEM (Science, Technology, Engineering and Mathematics) subject gender gap at schools and universities, a shortage of female role models, the perception of technology careers for women and a lack of understanding of how technology can enable women to change the world.

The Engineering Equity hackathon the company held recently aims to address and solve societal problems