Emerald International empowering sports in rural communities
Emerald, Sri Lanka’s top menswear brand, has announced the successful conclusion of its association as the Youth Sports Development Partner for the first-ever Youth Sports Festival organised by the Youth Sports Club. The event, which took place at Nooraniya M.M.V Uyanwatta, witnessed an overwhelming participation of 900 students from the local community, creating an electrifying atmosphere of enthusiasm and camaraderie, the company said in a media release.
“We are immensely proud to have been the Youth Sports Development Partner for the remarkable event organized by the Youth Sports Club,” said Ashkar Hussain, Head of Marketing of Emerald. “The energy and passion displayed by the young athletes were truly inspiring. Our commitment to uplifting sports and fostering a culture of sportsmanship and unity among the youth remains unwavering. This event marks just the beginning of our journey to support and empower talented youth. We extend our heartfelt appreciation to the Youth Sports Club Uyanwatta,
the organizers, volunteers, and all the participants for their dedication in making this tournament a resounding success.”
The Youth Sports Festival was an occasion that brought together young athletes to showcase their skills and passion for the sport. The event provided a platform for four outstanding students from the area who had previously represented national teams at prestigious events such as the SAF Games and Asian Games.
Emerald’s commitment to youth sports development went beyond the festival. As part of its initiative to empower the younger generation, it conducted a follow-up event, donating sports goods to underprivileged children.
This initiative aligns with Emerald's vision of empowering youth through sports development, and the company is dedicated to creating opportunities for children to engage in sports, irrespective of their backgrounds. As the Youth Sports Development Partner, Emerald seeks to encourage a culture of athleticism, healthy competition, and teamwork, nurturing a new generation of sports enthusiasts.